How popular isWusthof in search?
In August 2026, there were an estimated 46K branded searches for Wusthof worldwide which is down 20.4% over the last 11 months. Wusthof holds 6% estimated Share of Search among kitchen knife brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Victorinox59.5%
ZWILLING26.4%
Wusthof6%
GLOBAL4.4%
Shun3.6%
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Which kitchen knife brands compete with Wusthof?
Share of Search by month for Victorinox, ZWILLING, Wusthof, GLOBAL, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | ZWILLING | Wusthof | GLOBAL | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 26.4% | 6.2% | 4.4% | 3.8% |
| Nov 2025 | 48.4% | 32.3% | 7.3% | 6.6% | 5.5% |
| Dec 2025 | 52.3% | 28.7% | 7.1% | 5.8% | 6.1% |
| Jan 2026 | 49.8% | 33.4% | 6.5% | 5.5% | 4.7% |
| Feb 2026 | 50.8% | 33.7% | 6.9% | 4.6% | 4% |
| Mar 2026 | 55.3% | 30.1% | 6.4% | 4.1% | 4.1% |
| Apr 2026 | 50.9% | 33.9% | 7.2% | 4.6% | 3.3% |
| May 2026 | 56.3% | 30.7% | 5.7% | 4.2% | 3.1% |
| Jun 2026 | 59.2% | 26.4% | 5.9% | 4.4% | 4.1% |
| Jul 2026 | 60.3% | 26.9% | 5.3% | 4.5% | 3% |
| Aug 2026 | 59.5% | 26.4% | 6% | 4.4% | 3.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 455K | +0.2% | -0.8 points | |
| 2, held 2nd | 26.4% | 202K | -0.08% | -0.4 points | |
| 3, held 3rd | 6% | 46K | +15.6% | +0.7 points | |
| 4, held 4th | 4.4% | 34K | +0.47% | 0 points | |
| 5, held 5th | 3.6% | 27.6K | +20.3% | +0.6 points |
59.5%
Held 1st. 455K estimated branded searches, +0.2% vs prior month. Share -0.8 points.
2.
ZWILLING26.4%
Held 2nd. 202K estimated branded searches, -0.08% vs prior month. Share -0.4 points.
3.
Wusthof6%
Held 3rd. 46K estimated branded searches, +15.6% vs prior month. Share +0.7 points.
4.
GLOBAL4.4%
Held 4th. 34K estimated branded searches, +0.47% vs prior month. Share 0 points.
5.
Shun3.6%
Held 5th. 27.6K estimated branded searches, +20.3% vs prior month. Share +0.6 points.
Compare search popularity between Wusthof and its closest rivals
How has branded search demand for Wusthof changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wusthof worldwide fell from 57.7K to 46K.
- Across the 11 months ending August 2026, Wusthof’s estimated Share of Search among kitchen knife brands worldwide peaked at 7.3% in November 2025 and was lowest at 5.3% in July 2026.
How did search popularity change for kitchen knife brands worldwide in August 2026?
5 changes
In August 2026, Wusthof gained estimated Share of Search among kitchen knife brands worldwide, from 5.3% to 6%.
In August 2026, Shun gained estimated Share of Search among kitchen knife brands worldwide, from 3% to 3.6%.
In August 2026, Victorinox lost estimated Share of Search among kitchen knife brands worldwide, from 60.3% to 59.5%.
Estimated monthly branded searches for ZWILLING worldwide fell 18.3% over 11 measured months, from 248K to 202K in August 2026.
Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 11 measured months, from 41.4K to 34K in August 2026.
Where does Wusthof compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cutlery brands | 5th of 6 | 2.5% | Show ranking |
| Kitchen knife brands | 3rd of 5 | 6% | Shown above |
How is Wusthof measured?
Brandwave collects information about searches that people make online using Wusthof’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- kitchen knives wusthof
- wusthof
- wusthof com
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Is Wusthof your brand?
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