Brandwave

How popular isWusthof in search?

In September 2026, there were an estimated 34.7K branded searches for Wusthof worldwide which is down 39.8% over the last 12 months. Wusthof holds 30.7% estimated Share of Search among sharpening stone brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Wusthof30.7%
  2. GLOBAL30.1%
  3. Shun20.1%
  4. Norton Abrasives8.9%
  5. Smith's6.3%
  6. Trend3.9%
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Which sharpening stone brands compete with Wusthof?

Wusthof against sharpening stone brands worldwide, by month

Share of Search by month for Wusthof, GLOBAL, Shun, Norton Abrasives, Smith's, Trend. The figures are in the table below the chart.

View monthly share of search table
MonthWusthofGLOBALShunNorton AbrasivesSmith'sTrend
Oct 202535.9%25.8%22.1%6.2%6.6%3.3%
Nov 202533.9%30.4%25.4%3.7%4.4%2.2%
Dec 202533.8%27.8%29.2%3.4%4%1.8%
Jan 202633.1%28.1%24.2%5.8%6%2.7%
Feb 202636.9%24.9%21.2%7.2%6.4%3.5%
Mar 202635.8%23.1%23%7.7%7.1%3.2%
Apr 202639.5%25.4%18.1%7.6%6.5%3%
May 202635.3%26%18.9%10.3%6.6%3%
Jun 202633.5%25.2%23.5%8.9%6.4%2.6%
Jul 202632.7%27.9%18.9%9.2%8.6%2.7%
Aug 202634.9%25.9%21%8.7%6.6%2.9%
Sep 202630.7%30.1%20.1%8.9%6.3%3.9%

  1. 1.Wusthof

    30.7%

    Held 1st. 34.7K estimated branded searches, -24.4% vs prior month. Share -4.2 points.

  2. 2.GLOBAL

    30.1%

    Held 2nd. 34K estimated branded searches, 0% vs prior month. Share +4.2 points.

  3. 3.Shun

    20.1%

    Held 3rd. 22.7K estimated branded searches, -17.8% vs prior month. Share -0.9 points.

  4. 4.Norton Abrasives

    8.9%

    Held 4th. 10K estimated branded searches, -12.3% vs prior month. Share +0.2 points.

  5. 5.Smith's

    6.3%

    Held 5th. 7.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  6. 6.Trend

    3.9%

    Held 6th. 4.4K estimated branded searches, +16.4% vs prior month. Share +1 points.

Compare search popularity between Wusthof and its closest rivals

Every comparison with Wusthof

How has branded search demand for Wusthof changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wusthof worldwide fell from 57.6K to 34.7K.
  • Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among sharpening stone brands worldwide decreased from 35.9% to 30.7%.
  • Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among sharpening stone brands worldwide peaked at 39.5% in April 2026 and was lowest at 30.7% in September 2026.

How did search popularity change for sharpening stone brands worldwide in September 2026?

  1. In September 2026, GLOBAL gained estimated Share of Search among sharpening stone brands worldwide, from 25.9% to 30.1%.

  2. In September 2026, Trend gained estimated Share of Search among sharpening stone brands worldwide, from 2.9% to 3.9%.

  3. In September 2026, Wusthof lost estimated Share of Search among sharpening stone brands worldwide, from 34.9% to 30.7%.

  4. In September 2026, Shun lost estimated Share of Search among sharpening stone brands worldwide, from 21% to 20.1%.

  5. Estimated monthly branded searches for Smith's worldwide fell 33.3% over 12 measured months, from 10.6K to 7.1K in September 2026.

Where does Wusthof compete?

Wusthof is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cutlery brands6th of 71.4%Show ranking
Poultry shears brands4th of 54%Show ranking
Chef knife brands3rd of 54.4%Show ranking
Kitchen knife brands3rd of 54.4%Show ranking
Steak knives brands3rd of 44.5%Show ranking
Meat fork brands2nd of 311%Show ranking
Sharpening stone brands1st of 630.7%Shown above
Knife block brands1st of 338%Show ranking
Knife sharpener brands1st of 389.9%Show ranking

How is Wusthof measured?

Brandwave collects information about searches that people make online using Wusthof’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kitchen knives wusthof
  • wusthof

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How the Brand Demand Index is measured

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