Norton Abrasives vs Wusthof:Which is searched more?
In September 2026, Wusthof had more branded searches than Norton Abrasives among sharpening stone brands worldwide. Wusthof was estimated to have 34.7K branded searches compared to Norton Abrasives’ 10K, and held a 30.7% Share of Search versus Norton Abrasives’ 8.9%. These are worldwide searches for English-language branded terms.
Follow Norton Abrasives vs Wusthof and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Norton Abrasives or Wusthof?
Compare the sharpening stone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wusthof, Norton Abrasives. The figures are in the table below the chart.
View monthly share of search table
| Month | Wusthof | GLOBAL | Shun | Norton Abrasives | Smith's | Trend |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 25.8% | 22.1% | 6.2% | 6.6% | 3.3% |
| Nov 2025 | 33.9% | 30.4% | 25.4% | 3.7% | 4.4% | 2.2% |
| Dec 2025 | 33.8% | 27.8% | 29.2% | 3.4% | 4% | 1.8% |
| Jan 2026 | 33.1% | 28.1% | 24.2% | 5.8% | 6% | 2.7% |
| Feb 2026 | 36.9% | 24.9% | 21.2% | 7.2% | 6.4% | 3.5% |
| Mar 2026 | 35.8% | 23.1% | 23% | 7.7% | 7.1% | 3.2% |
| Apr 2026 | 39.5% | 25.4% | 18.1% | 7.6% | 6.5% | 3% |
| May 2026 | 35.3% | 26% | 18.9% | 10.3% | 6.6% | 3% |
| Jun 2026 | 33.5% | 25.2% | 23.5% | 8.9% | 6.4% | 2.6% |
| Jul 2026 | 32.7% | 27.9% | 18.9% | 9.2% | 8.6% | 2.7% |
| Aug 2026 | 34.9% | 25.9% | 21% | 8.7% | 6.6% | 2.9% |
| Sep 2026 | 30.7% | 30.1% | 20.1% | 8.9% | 6.3% | 3.9% |
How has the Norton Abrasives and Wusthof comparison changed over the last 12 months?
3 findings
- Wusthof was ahead of Norton Abrasives in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among sharpening stone brands worldwide moved from 6.2% to 8.9%, and its estimated monthly branded searches held steady at 10K.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among sharpening stone brands worldwide moved from 35.9% to 30.7%, and its estimated monthly branded searches moved from 57.6K to 34.7K.
How did search popularity change for sharpening stone brands worldwide in September 2026?
1 change
In September 2026, Wusthof lost estimated Share of Search among sharpening stone brands worldwide, from 34.9% to 30.7%.
Other head-to-heads among sharpening stone brands
How each brand is measured
Brandwave collects information about searches that people make online using Norton Abrasives’ and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Norton Abrasives
6 branded search terms
- norton abrasives
- norton flap disc
- norton grinding disc
- norton sandpaper
- norton sharpening stone
- norton whetstone
Wusthof
2 branded search terms
- kitchen knives wusthof
- wusthof
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.