Sharpening stone brands:Which are searched most?
In September 2026, Norton was the most searched among sharpening stone brands worldwide, with an estimated 943K branded searches and 90.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the sharpening stone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Norton, Wusthof, GLOBAL, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Norton | Wusthof | GLOBAL | Shun | Smith's | Trend |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.2% | 4.7% | 3.4% | 2.9% | 0.87% | — |
| Nov 2025 | 80.4% | 7.1% | 6.3% | 5.3% | 0.91% | — |
| Dec 2025 | 78.6% | 7.6% | 6.3% | 6.6% | 0.89% | — |
| Jan 2026 | 86.3% | 4.9% | 4.2% | 3.6% | 0.9% | — |
| Feb 2026 | 88.2% | 4.9% | 3.3% | 2.8% | 0.84% | — |
| Mar 2026 | 87.5% | 5% | 3.3% | 3.2% | 1% | — |
| Apr 2026 | 86.7% | 5.9% | 3.8% | 2.7% | 0.97% | — |
| May 2026 | 86.9% | 5.3% | 3.9% | 2.9% | 1% | — |
| Jun 2026 | 86.3% | 5.2% | 3.9% | 3.6% | 0.99% | — |
| Jul 2026 | 87.5% | 4.6% | 4% | 2.7% | 1.2% | — |
| Aug 2026 | 87.4% | 5% | 3.7% | 3% | 0.94% | — |
| Sep 2026 | 90.5% | 3.3% | 3.3% | 2.2% | 0.68% | — |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.5% | 943K | +16.9% | +3.1 points | |
| 2, held 2nd | 3.3% | 34.7K | -24.4% | -1.6 points | |
| 3, held 3rd | 3.3% | 34K | 0% | -0.4 points | |
| 4, held 4th | 2.2% | 22.7K | -17.8% | -0.8 points | |
| 5, held 5th | 0.68% | 7.1K | -18.5% | -0.3 points | |
| —, not measured this month | — | — | — | — |
1.
Norton90.5%
Held 1st. 943K estimated branded searches, +16.9% vs prior month. Share +3.1 points.
2.
Wusthof3.3%
Held 2nd. 34.7K estimated branded searches, -24.4% vs prior month. Share -1.6 points.
3.
GLOBAL3.3%
Held 3rd. 34K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Shun2.2%
Held 4th. 22.7K estimated branded searches, -17.8% vs prior month. Share -0.8 points.
5.
Smith's0.68%
Held 5th. 7.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
—.
Trend—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among sharpening stone brands worldwide?
5 brands
In September 2026, Norton was the most searched among sharpening stone brands worldwide, with an estimated 943K branded searches and 90.5% estimated Share of Search within this set. Wusthof is in 2nd place, 87.2 percentage points behind at 3.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Norton | 88.2% → 90.5% | 90.5%Sep 2026 | 78.6%Dec 2025 | 1st |
| Wusthof | 4.7% → 3.3% | 7.6%Dec 2025 | 3.3%Sep 2026 | 2nd |
| GLOBAL | 3.4% → 3.3% | 6.3%Nov 2025 | 3.3%Mar 2026 | 3rd |
| Shun | 2.9% → 2.2% | 6.6%Dec 2025 | 2.2%Sep 2026 | 4th |
| Smith's | 0.87% → 0.68% | 1.2%Jul 2026 | 0.68%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among sharpening stone brands worldwide increased from 88.2% to 90.5%.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among sharpening stone brands worldwide decreased from 4.7% to 3.3%.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among sharpening stone brands worldwide decreased from 2.9% to 2.2%.
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among sharpening stone brands worldwide peaked at 90.5% in September 2026 and was lowest at 78.6% in December 2025.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among sharpening stone brands worldwide peaked at 7.6% in December 2025 and was lowest at 3.3% in September 2026.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among sharpening stone brands worldwide peaked at 6.3% in November 2025 and was lowest at 3.3% in March 2026.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among sharpening stone brands worldwide peaked at 6.6% in December 2025 and was lowest at 2.2% in September 2026.
- Across the 12 months ending September 2026, GLOBAL, Smith's and Trend held steady: their estimated Share of Search among sharpening stone brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for sharpening stone brands worldwide in September 2026?
5 changes
In September 2026, Norton gained estimated Share of Search among sharpening stone brands worldwide, from 87.4% to 90.5%.
In September 2026, Wusthof lost estimated Share of Search among sharpening stone brands worldwide, from 5% to 3.3%.
In September 2026, Shun lost estimated Share of Search among sharpening stone brands worldwide, from 3% to 2.2%.
Estimated monthly branded searches for Smith's worldwide fell 33.3% over 12 measured months, from 10.6K to 7.1K in September 2026.
Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026.
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