Brandwave

How popular isShun in search?

In September 2026, there were an estimated 22.7K branded searches for Shun worldwide which is down 36.1% over the last 12 months. Shun holds 2.8% estimated Share of Search among sharpening stone brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smith's40.8%
  2. Norton Abrasives39.8%
  3. Wusthof9.2%
  4. GLOBAL5.1%
  5. Shun2.8%
  6. Trend2.3%
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Which sharpening stone brands compete with Shun?

Shun against sharpening stone brands worldwide, by month

Share of Search by month for Smith's, Norton Abrasives, Wusthof, GLOBAL, Shun, Trend. The figures are in the table below the chart.

View monthly share of search table
MonthSmith'sNorton AbrasivesWusthofGLOBALShunTrend
Oct 202535.2%25.6%26.9%2.9%8%1.4%
Nov 202533.4%22.3%30.7%4%7.4%2%
Dec 202524.4%16.3%41%3.6%12.2%2.3%
Jan 202632.5%24.1%29.8%3%8.7%1.8%
Feb 202629.7%25.3%33.8%3%6.5%1.7%
Mar 202627%21.4%31.2%2.3%17%1.2%
Apr 202627.5%24.4%38.3%2.3%6%1.5%
May 202631.3%36.1%19.7%2.6%8.8%1.5%
Jun 202632.8%29.5%16.8%2.8%16.8%1.3%
Jul 202639.4%28.9%24.8%2.7%2.7%1.5%
Aug 202635.7%34.1%22.2%3.6%2%2.4%
Sep 202640.8%39.8%9.2%5.1%2.8%2.3%

  1. 1.Smith's

    40.8%

    Held 1st. 7.1K estimated branded searches, -18.5% vs prior month. Share +5.1 points.

  2. 2.Norton Abrasives

    39.8%

    Held 2nd. 6.9K estimated branded searches, -16.9% vs prior month. Share +5.7 points.

  3. 3.Wusthof

    9.2%

    Held 3rd. 1.6K estimated branded searches, -70.4% vs prior month. Share -13 points.

  4. 4.GLOBAL

    5.1%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share +1.5 points.

  5. 5.Shun

    2.8%

    Moved from 6th to 5th. 480 estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Trend

    2.3%

    Moved from 5th to 6th. 400 estimated branded searches, -31% vs prior month. Share -0.1 points.

Compare search popularity between Shun and its closest rivals

Every comparison with Shun

How has branded search demand for Shun changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Shun worldwide fell from 35.5K to 22.7K.
  • Across the 12 months ending September 2026, Shun’s estimated Share of Search among sharpening stone brands worldwide decreased from 8% to 2.8%.
  • Across the 12 months ending September 2026, Shun’s estimated Share of Search among sharpening stone brands worldwide peaked at 17% in March 2026 and was lowest at 2% in August 2026.
  • Across the 12 months ending September 2026, Shun fell from 4th to 5th among sharpening stone brands worldwide.

How did search popularity change for sharpening stone brands worldwide in September 2026?

  1. In September 2026, Shun overtook Trend to rank 5th among sharpening stone brands worldwide, with 2.8% estimated Share of Search.

  2. In September 2026, Norton Abrasives gained estimated Share of Search among sharpening stone brands worldwide, from 34.1% to 39.8%.

  3. In September 2026, Smith's gained estimated Share of Search among sharpening stone brands worldwide, from 35.7% to 40.8%.

  4. In September 2026, GLOBAL gained estimated Share of Search among sharpening stone brands worldwide, from 3.6% to 5.1%.

  5. In September 2026, Wusthof lost estimated Share of Search among sharpening stone brands worldwide, from 22.2% to 9.2%.

Where does Shun compete?

Shun is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kitchen knife brands5th of 52.9%Show ranking
Sharpening stone brands5th of 62.8%Shown above
Chef knife brands5th of 56.6%Show ranking
Poultry shears brands4th of 47.5%Show ranking
Knife block brands3rd of 316.2%Show ranking

How is Shun measured?

Brandwave collects information about searches that people make online using Shun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kitchen knives shun
  • shun knives

Do you work for Shun? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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