How popular isShun in search?
In September 2026, there were an estimated 22.7K branded searches for Shun worldwide which is down 36.1% over the last 12 months. Shun holds 24.8% estimated Share of Search among knife block brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which knife block brands compete with Shun?
Share of Search by month for Wusthof, GLOBAL, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Wusthof | GLOBAL | Shun |
|---|---|---|---|
| Oct 2025 | 42.8% | 30.8% | 26.4% |
| Nov 2025 | 37.7% | 34% | 28.3% |
| Dec 2025 | 37.2% | 30.7% | 32.1% |
| Jan 2026 | 38.7% | 33% | 28.3% |
| Feb 2026 | 44.4% | 30% | 25.6% |
| Mar 2026 | 43.7% | 28.3% | 28% |
| Apr 2026 | 47.6% | 30.6% | 21.8% |
| May 2026 | 44% | 32.5% | 23.6% |
| Jun 2026 | 40.7% | 30.7% | 28.6% |
| Jul 2026 | 41.1% | 35.1% | 23.8% |
| Aug 2026 | 42.7% | 31.7% | 25.7% |
| Sep 2026 | 38% | 37.2% | 24.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38% | 34.7K | -24.4% | -4.7 points | |
| 2, held 2nd | 37.2% | 34K | +0.06% | +5.6 points | |
| 3, held 3rd | 24.8% | 22.7K | -17.8% | -0.8 points |
Compare search popularity between Shun and its closest rivals
Every comparison with Shun
7 comparisons
How has branded search demand for Shun changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shun worldwide fell from 35.5K to 22.7K.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among knife block brands worldwide decreased from 26.4% to 24.8%.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among knife block brands worldwide peaked at 32.1% in December 2025 and was lowest at 21.8% in April 2026.
How did search popularity change for knife block brands worldwide in September 2026?
3 changes
In September 2026, GLOBAL gained estimated Share of Search among knife block brands worldwide, from 31.7% to 37.2%.
In September 2026, Wusthof lost estimated Share of Search among knife block brands worldwide, from 42.7% to 38%.
In September 2026, Shun lost estimated Share of Search among knife block brands worldwide, from 25.7% to 24.8%.
Where does Shun compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Chef knife brands | 5th of 5 | 2.8% | Show ranking |
| Kitchen knife brands | 5th of 5 | 2.8% | Show ranking |
| Poultry shears brands | 4th of 4 | 2.9% | Show ranking |
| Sharpening stone brands | 3rd of 6 | 20.1% | Show ranking |
| Knife block brands | 3rd of 3 | 24.8% | Shown above |
How is Shun measured?
Brandwave collects information about searches that people make online using Shun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- kitchen knives shun
- shun knives
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Is Shun your brand?
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