Made In vs Shun:Which is more popular?
In September 2026, Made In had more branded searches than Shun among knife set brands worldwide. Made In had about 135,000 branded searches, while Shun had 480. Made In made up 9.4% of all knife set brand searches we track, and Shun accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about knife set brands, Shun appeared in two of the five answers and Made In in none.
Follow Made In vs Shun and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top knife set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shun was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Made In did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wusthof3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZWILLING3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Victorinox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mercer Culinary3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shun2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Made In0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about knife set brands
5 answers
Asked ChatGPT
“Which knife set brand should I buy?”
Asked ChatGPT
“What are the best knife set brands?”
Asked ChatGPT
“What's the best knife set brand for home cooking?”
Searched Google, AI Overview
“best knife set”
Searched Google, AI Overview
“kitchen knife set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Made In or Shun more popular in search?
This chart shows how often people search Google for Made In and Shun by name. Each line represents a brand's share of searches for all 11 knife set brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Made In, Shun. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Cuisinart | Made In | Joseph Joseph | Ninja | Wusthof | ZWILLING | Victorinox | Mercer Culinary | GLOBAL | Shun |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 10.6% | 7.1% | 7.1% | 3.2% | 2.6% | 0.57% | 0.66% | 0.15% | 0.05% | 0.13% |
| Nov 2025 | 67.9% | 10.2% | 8.4% | 5.6% | 3.7% | 2.5% | 0.67% | 0.69% | 0.12% | 0.04% | 0.08% |
| Dec 2025 | 68.1% | 10.4% | 7% | 5.7% | 3.8% | 2.6% | 1.3% | 0.74% | 0.19% | 0.06% | 0.19% |
| Jan 2026 | 63.5% | 11.9% | 8% | 8% | 4.4% | 2.4% | 0.76% | 0.69% | 0.21% | 0.05% | 0.14% |
| Feb 2026 | 65.7% | 10.1% | 8.3% | 8.3% | 3.7% | 2.5% | 0.54% | 0.62% | 0.18% | 0.05% | 0.12% |
| Mar 2026 | 64.5% | 12.1% | 8.1% | 8.1% | 3% | 2.4% | 0.53% | 0.61% | 0.17% | 0.05% | 0.4% |
| Apr 2026 | 66.7% | 10.4% | 6.9% | 8.5% | 3.1% | 2.5% | 0.81% | 0.69% | 0.18% | 0.05% | 0.12% |
| May 2026 | 61.3% | 14% | 9.4% | 7.6% | 2.8% | 2.8% | 0.88% | 0.76% | 0.2% | 0.05% | 0.17% |
| Jun 2026 | 62.7% | 11.9% | 9.7% | 7.9% | 2.9% | 2.9% | 0.63% | 0.79% | 0.21% | 0.05% | 0.32% |
| Jul 2026 | 61.2% | 14.1% | 9.5% | 7.7% | 3.5% | 2.3% | 0.63% | 0.82% | 0.2% | 0.05% | 0.05% |
| Aug 2026 | 59% | 13.4% | 9% | 9% | 4.9% | 2.7% | 0.59% | 0.96% | 0.24% | 0.06% | 0.03% |
| Sep 2026 | 61.8% | 11.5% | 9.4% | 7.7% | 5.2% | 2.3% | 0.9% | 0.82% | 0.2% | 0.06% | 0.03% |
How has the Made In and Shun comparison changed over the last 12 months?
3 findings
- Made In was ahead of Shun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Made In’s share of searches among knife set brands worldwide moved from 7.1% to 9.4%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Shun’s share of searches among knife set brands worldwide moved from 0.13% to 0.03%, and its estimated monthly branded searches moved from 2.4K to 480.
How did search popularity change for knife set brands worldwide in September 2026?
2 changes
In September 2026, Made In rose from 4th to 3rd among knife set brands worldwide.
Estimated monthly branded searches for Shun worldwide fell 80% over 12 measured months, from 2.4K to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Made In’s and Shun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among knife set brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.