Brandwave

Knife set brands:Which are searched most?

In September 2026, KitchenAid was the most searched among knife set brands worldwide, with an estimated 1.3M branded searches and 42.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid42.7%
  2. Ninja38.3%
  3. Cuisinart7.1%
  4. Made In7%
  5. Joseph Joseph3.7%
  6. GLOBAL1.1%

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Share of SearchLeaderboard

Compare the knife set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among knife set brands worldwide, by month

Share of Search by month for KitchenAid, Ninja, Cuisinart, Made In, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidNinjaCuisinartMade InJoseph JosephGLOBAL
Oct 202551.2%30.8%7.2%5.9%3.8%1.2%
Nov 202551.1%29.6%7.5%7.7%2.8%1.3%
Dec 202553%28.4%8%6.5%2.9%1.3%
Jan 202644.6%33.8%9.5%6.8%4.1%1.2%
Feb 202646.2%34.4%7.4%6.6%4.3%1.1%
Mar 202646.5%33.4%8.9%6%4.2%1%
Apr 202647.3%35.3%6.8%5.1%4.3%1.1%
May 202645.3%33.7%8.6%7.3%3.8%1.2%
Jun 202641.4%39.1%7.5%7%3.9%1.2%
Jul 202644.7%34%9%7.1%4%1.2%
Aug 202640.9%38.3%8.5%6.6%4.5%1.1%
Sep 202642.7%38.3%7.1%7%3.7%1.1%

This month’s ranking, September 2026

  1. 1.KitchenAid

    42.7%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +1.8 points.

  2. 2.Ninja

    38.3%

    Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Cuisinart

    7.1%

    Held 3rd. 213K estimated branded searches, -16% vs prior month. Share -1.4 points.

  4. 4.Made In

    7%

    Held 4th. 209K estimated branded searches, +6.9% vs prior month. Share +0.4 points.

  5. 5.Joseph Joseph

    3.7%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  6. 6.GLOBAL

    1.1%

    Held 6th. 34K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among knife set brands worldwide?

In September 2026, KitchenAid was the most searched among knife set brands worldwide, with an estimated 1.3M branded searches and 42.7% estimated Share of Search within this set. Ninja is in 2nd place, 4.4 percentage points behind at 38.3% Share of Search.

Global knife set brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
KitchenAid51.2% → 42.7%53%Dec 202540.9%Aug 20261st
Ninja30.8% → 38.3%39.1%Jun 202628.4%Dec 20252nd
Cuisinart7.2% → 7.1%9.5%Jan 20266.8%Apr 20263rd
Made In5.9% → 7%7.7%Nov 20255.1%Apr 20264th
Joseph Joseph3.8% → 3.7%4.5%Aug 20262.8%Nov 20255th
GLOBAL1.2% → 1.1%1.3%Dec 20251%Mar 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among knife set brands worldwide decreased from 51.2% to 42.7%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among knife set brands worldwide increased from 30.8% to 38.3%.
  • Across the 12 months ending September 2026, Made In’s estimated Share of Search among knife set brands worldwide increased from 5.9% to 7%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among knife set brands worldwide peaked at 53% in December 2025 and was lowest at 40.9% in August 2026.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among knife set brands worldwide peaked at 39.1% in June 2026 and was lowest at 28.4% in December 2025.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among knife set brands worldwide peaked at 9.5% in January 2026 and was lowest at 6.8% in April 2026.
  • Across the 12 months ending September 2026, Made In’s estimated Share of Search among knife set brands worldwide peaked at 7.7% in November 2025 and was lowest at 5.1% in April 2026.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among knife set brands worldwide peaked at 4.5% in August 2026 and was lowest at 2.8% in November 2025.
  • Across the 12 months ending September 2026, Cuisinart, Joseph Joseph and GLOBAL held steady: their estimated Share of Search among knife set brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for knife set brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among knife set brands worldwide, from 40.9% to 42.7%.

  2. In September 2026, Cuisinart lost estimated Share of Search among knife set brands worldwide, from 8.5% to 7.1%.

  3. In September 2026, Joseph Joseph lost estimated Share of Search among knife set brands worldwide, from 4.5% to 3.7%.

  4. Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026.

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