Ninja vs Wusthof:Which is searched more?
In September 2026, Ninja had more branded searches than Wusthof among knife set brands worldwide. Ninja had about 74,000 branded searches, while Wusthof had 33,100. Ninja made up 5.2% of all knife set brand searches we track, and Wusthof accounted for 2.3%. These are worldwide searches for English-language branded terms.
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Is Ninja or Wusthof more popular in search?
Compare the knife set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ninja, Wusthof. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Cuisinart | Made In | Joseph Joseph | Ninja | Wusthof | ZWILLING | Victorinox | Mercer Culinary | GLOBAL | Shun |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 10.6% | 7.1% | 7.1% | 3.2% | 2.6% | 0.57% | 0.66% | 0.15% | 0.05% | 0.13% |
| Nov 2025 | 67.9% | 10.2% | 8.4% | 5.6% | 3.7% | 2.5% | 0.67% | 0.69% | 0.12% | 0.04% | 0.08% |
| Dec 2025 | 68.1% | 10.4% | 7% | 5.7% | 3.8% | 2.6% | 1.3% | 0.74% | 0.19% | 0.06% | 0.19% |
| Jan 2026 | 63.5% | 11.9% | 8% | 8% | 4.4% | 2.4% | 0.76% | 0.69% | 0.21% | 0.05% | 0.14% |
| Feb 2026 | 65.7% | 10.1% | 8.3% | 8.3% | 3.7% | 2.5% | 0.54% | 0.62% | 0.18% | 0.05% | 0.12% |
| Mar 2026 | 64.5% | 12.1% | 8.1% | 8.1% | 3% | 2.4% | 0.53% | 0.61% | 0.17% | 0.05% | 0.4% |
| Apr 2026 | 66.7% | 10.4% | 6.9% | 8.5% | 3.1% | 2.5% | 0.81% | 0.69% | 0.18% | 0.05% | 0.12% |
| May 2026 | 61.3% | 14% | 9.4% | 7.6% | 2.8% | 2.8% | 0.88% | 0.76% | 0.2% | 0.05% | 0.17% |
| Jun 2026 | 62.7% | 11.9% | 9.7% | 7.9% | 2.9% | 2.9% | 0.63% | 0.79% | 0.21% | 0.05% | 0.32% |
| Jul 2026 | 61.2% | 14.1% | 9.5% | 7.7% | 3.5% | 2.3% | 0.63% | 0.82% | 0.2% | 0.05% | 0.05% |
| Aug 2026 | 59% | 13.4% | 9% | 9% | 4.9% | 2.7% | 0.59% | 0.96% | 0.24% | 0.06% | 0.03% |
| Sep 2026 | 61.8% | 11.5% | 9.4% | 7.7% | 5.2% | 2.3% | 0.9% | 0.82% | 0.2% | 0.06% | 0.03% |
How has the Ninja and Wusthof comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Wusthof in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among knife set brands worldwide moved from 3.2% to 5.2%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Wusthof’s share of searches among knife set brands worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for knife set brands worldwide in September 2026?
2 changes
Ninja’s share of searches among knife set brands worldwide has gained ground for 3 months in a row, from 2.9% to 5.2% in September 2026.
Estimated monthly branded searches for Wusthof worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ninja’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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