Brandwave

How popular isNinja in search?

In September 2026, there were an estimated 1.4M branded searches for Ninja worldwide which is up 12.7% over the last 12 months. Ninja holds 5.4% estimated Share of Search among knife set brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid64.6%
  2. Cuisinart12.1%
  3. Made In9.9%
  4. Joseph Joseph8%
  5. Ninja5.4%
  6. GLOBAL0.06%
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Which knife set brands compete with Ninja?

Ninja against knife set brands worldwide, by month

Share of Search by month for KitchenAid, Cuisinart, Made In, Joseph Joseph, Ninja. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidCuisinartMade InJoseph JosephNinjaGLOBAL
Oct 202570.9%11%7.4%7.4%3.3%0.05%
Nov 202570.8%10.7%8.7%5.9%3.9%0.05%
Dec 202571.6%11%7.3%6%4%0.06%
Jan 202666.3%12.4%8.3%8.3%4.6%0.05%
Feb 202668.4%10.5%8.6%8.6%3.9%0.06%
Mar 202667.3%12.6%8.5%8.5%3.1%0.06%
Apr 202669.7%10.9%7.2%8.9%3.3%0.05%
May 202664.5%14.7%9.8%8%3%0.05%
Jun 202665.9%12.5%10.2%8.3%3.1%0.05%
Jul 202663.7%14.7%9.9%8%3.6%0.05%
Aug 202661.8%14.1%9.4%9.4%5.2%0.06%
Sep 202664.6%12.1%9.9%8%5.4%0.06%

  1. 1.KitchenAid

    64.6%

    Held 1st. 884K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Cuisinart

    12.1%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -2 points.

  3. 3.Made In

    9.9%

    Moved from 4th to 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Joseph Joseph

    8%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  5. 5.Ninja

    5.4%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.GLOBAL

    0.06%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ninja and its closest rivals

Every comparison with Ninja

How has branded search demand for Ninja changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja worldwide rose from 1.2M to 1.4M.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among knife set brands worldwide increased from 3.3% to 5.4%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among knife set brands worldwide peaked at 5.4% in September 2026 and was lowest at 3% in May 2026.

How did search popularity change for knife set brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among knife set brands worldwide, from 61.8% to 64.6%.

  2. In September 2026, Cuisinart lost estimated Share of Search among knife set brands worldwide, from 14.1% to 12.1%.

  3. In September 2026, Joseph Joseph lost estimated Share of Search among knife set brands worldwide, from 9.4% to 8%.

  4. Ninja’s estimated Share of Search among knife set brands worldwide has gained ground for 3 months in a row, from 3.1% to 5.4% in September 2026.

  5. In September 2026, Made In rose from 4th to 3rd among knife set brands worldwide.

Where does Ninja compete?

Ninja is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands3rd of 915.2%Show ranking
Air fryer brands1st of 829.4%Show ranking
Blender brands2nd of 529.6%Show ranking
Toaster oven brands2nd of 624.5%Show ranking
Ice cream maker brands2nd of 524.9%Show ranking
Induction pans brands2nd of 428.4%Show ranking
Chip fryer brands1st of 534.9%Show ranking
Griddle pan brands6th of 60.01%Show ranking
Pancake maker brands1st of 639.3%Show ranking
Pots and pans brands6th of 70.75%Show ranking
Grill pan brands7th of 8<0.01%Show ranking
Frying pan brands6th of 70.54%Show ranking
Pressure cooker brands1st of 548.9%Show ranking
Crock pot brands4th of 45.4%Show ranking
Mini chopper brands3rd of 30.13%Show ranking
Knife set brands5th of 65.4%Shown above
Belgian waffle maker brands1st of 462.8%Show ranking
Cold press juicer brands1st of 577.3%Show ranking
Smoker grill brands3rd of 30.57%Show ranking
Soda maker brands4th of 50.1%Show ranking
Multi cooker brands2nd of 37.8%Show ranking
Egg poacher brands4th of 40.04%Show ranking

How is Ninja measured?

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja crock pot
  • ninja egg poacher
  • ninja frying pan
  • ninja griddle pan
  • ninja grill pan
  • ninja kitchen
  • ninja knife set
  • ninja mini chopper
  • ninja multi cooker
  • ninja pots and pans
  • ninja smoker grill
  • ninja soda

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

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