Brandwave

How popular isNinja in search?

In September 2026, there were an estimated 1.1M branded searches for Ninja worldwide which held steady over the last 12 months. Ninja holds 15.6% estimated Share of Search among small kitchen appliance brands worldwide and is ranked 3rd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thermomix25%
  2. KitchenAid17.5%
  3. Ninja15.6%
  4. Philips13.3%
  5. Breville12%
  6. Tefal7.7%
  7. Kenwood5.4%
  8. Russell Hobbs2.1%
  9. Sunbeam1.4%
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Which small kitchen appliance brands compete with Ninja?

Ninja against small kitchen appliance brands worldwide, by month

Share of Search by month for Thermomix, KitchenAid, Ninja, Philips, Breville, Tefal, Kenwood, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthThermomixKitchenAidNinjaPhilipsBrevilleTefalKenwoodRussell HobbsSunbeam
Oct 202522.6%22.6%13.6%12.8%10.1%7.2%6.9%2.6%1.6%
Nov 202519.5%25.8%15%10.5%11.8%8%5.9%2.2%1.3%
Dec 202519.9%26.7%14.3%11.7%12%6.5%5.2%2.2%1.6%
Jan 202621.1%20.9%15.8%11.9%12.1%8.2%5.5%2.5%2%
Feb 202624.8%19.7%14.7%12.6%10.3%7.7%6.3%2.3%1.7%
Mar 202624.3%20%14.4%11.9%10.1%7.6%7.5%2.4%1.9%
Apr 202621.6%21.2%15.8%12.8%11%6.7%6.9%2.2%1.9%
May 202622.5%19.4%14.5%13%11.5%8.2%6.8%2.3%1.9%
Jun 202623%17.9%16.9%13.3%11.9%7%6.1%2.3%1.7%
Jul 202619.5%19.6%14.9%16%13.5%6.2%6.3%2.4%1.7%
Aug 202621.7%17.7%16.6%15.2%12.2%6.9%5.7%2.2%1.7%
Sep 202625%17.5%15.6%13.3%12%7.7%5.4%2.1%1.4%

  1. 1.Thermomix

    25%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.3 points.

  2. 2.KitchenAid

    17.5%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.2 points.

  3. 3.Ninja

    15.6%

    Held 3rd. 1.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Philips

    13.3%

    Held 4th. 970K estimated branded searches, -7.3% vs prior month. Share -1.9 points.

  5. 5.Breville

    12%

    Held 5th. 879K estimated branded searches, +4.1% vs prior month. Share -0.2 points.

  6. 6.Tefal

    7.7%

    Held 6th. 560K estimated branded searches, +17.2% vs prior month. Share +0.7 points.

  7. 7.Kenwood

    5.4%

    Held 7th. 394K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Russell Hobbs

    2.1%

    Held 8th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Sunbeam

    1.4%

    Held 9th. 100K estimated branded searches, -15.7% vs prior month. Share -0.4 points.

Compare search popularity between Ninja and its closest rivals

Every comparison with Ninja

How has branded search demand for Ninja changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja worldwide held steady at 1.1M.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among small kitchen appliance brands worldwide increased from 13.6% to 15.6%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 16.9% in June 2026 and was lowest at 13.6% in October 2025.

How did search popularity change for small kitchen appliance brands worldwide in September 2026?

  1. In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 21.7% to 25%.

  2. In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 6.9% to 7.7%.

  3. In September 2026, Philips lost estimated Share of Search among small kitchen appliance brands worldwide, from 15.2% to 13.3%.

  4. In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.6% to 15.6%.

  5. Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

  6. Estimated monthly branded searches for Kenwood worldwide fell 29.2% over 12 measured months, from 557K to 394K in September 2026.

Where does Ninja compete?

Ninja is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands3rd of 915.6%Shown above
Toaster oven brands3rd of 622.1%Show ranking
Air fryer brands1st of 824.8%Show ranking
Ice cream maker brands2nd of 526.4%Show ranking
Chip fryer brands2nd of 527.4%Show ranking
Blender brands2nd of 527.5%Show ranking
Pressure cooker brands1st of 527.8%Show ranking
Grill pan brands2nd of 831.2%Show ranking
Pots and pans brands2nd of 732%Show ranking
Griddle pan brands2nd of 632.7%Show ranking
Frying pan brands2nd of 733.9%Show ranking
Induction pans brands2nd of 435.6%Show ranking
Pancake maker brands1st of 635.6%Show ranking
Knife set brands2nd of 638.3%Show ranking
Soda maker brands1st of 540%Show ranking
Crock pot brands2nd of 441.2%Show ranking
Cold press juicer brands1st of 541.3%Show ranking
Multi cooker brands1st of 342.4%Show ranking
Mini chopper brands2nd of 343.4%Show ranking
Belgian waffle maker brands1st of 448.1%Show ranking
Smoker grill brands1st of 360%Show ranking
Egg poacher brands1st of 476.1%Show ranking

How is Ninja measured?

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja kitchen

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

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