Brandwave

Ninja vs NutriChef:Which is more popular?

In October 2026, Ninja had more branded searches than NutriChef among crepe maker brands worldwide. Ninja had about 930 branded searches, while NutriChef had 230. Ninja made up 5% of all crepe maker brand searches we track, and NutriChef accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about crepe maker brands, NutriChef appeared in four of the five answers and Ninja in none.

Among crepe maker brands worldwide in October 2026

Who do people search for more?

Ninja, about 4 searches for every 1 for NutriChef

Ninja 930 searchesNutriChef 230 searches

Who does AI mention more?

NutriChef, mentioned in 4 of 5 answers, Ninja in 0

NutriChef in 4 of 5Ninja in 0 of 5

Who does AI recommend more?

NutriChef, the only one of the two named

NutriChef first in 2Ninja never named

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NutriChef was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ninja did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. NutriChef2nd
  3. de Buyer3rd
  4. Dash–
  5. Tefal–
  6. Ninja–
  7. Russell Hobbs–
  8. Breville–
  9. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriChef4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • de Buyer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crepe maker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ninja or NutriChef more popular in search?

This chart shows how often people search Google for Ninja and NutriChef by name. Each line represents a brand's share of searches for all nine crepe maker brands we track, month by month, from English-language searches worldwide.

Ninja and NutriChef among crepe maker brands worldwide, by month

Share of searches by month for Ninja, NutriChef. The figures are in the table below the chart.

View monthly share of searches table
MonthDashTefalNinjaRussell HobbsBrevillede BuyerSunbeamNutriChefCuisinart
Nov 202565.6%8.7%4%9%3.8%5.5%0.68%2.3%0.47%
Dec 202567.9%5.2%1.5%6.5%2.4%5.9%0.44%3%7.1%
Jan 202680.3%5.7%2.1%3%2.6%3.8%0.46%1.4%0.61%
Feb 202667.5%10.5%2.8%6.5%4.4%4.4%0.62%2.5%0.62%
Mar 202673.8%6.6%1.8%3.2%3%5.4%0.58%4.8%0.71%
Apr 202674.1%7%1.6%3.2%3.9%4.8%0.87%4.2%0.38%
May 202627.8%3.7%60.3%1.8%1.9%2.4%0.49%1.4%0.19%
Jun 202639.9%4%47.6%1.6%2.3%2.3%0.58%1.5%0.29%
Jul 202658.4%5.6%20.9%2.8%4.1%3.4%0.75%3.6%0.51%
Aug 202663.3%9.6%4.5%3.7%5.3%5.3%1.1%6.4%0.84%
Sep 202667.4%10.3%3.9%4%5.7%4.7%1.2%1.9%0.91%
Oct 202668.7%9.7%5%4.8%4.8%3.9%1.4%1.2%0.49%

NutriChef sells other things too, so only its searches that name this product count here, like “nutrichef crepe pan”.

How has branded search for Ninja and NutriChef changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending October 2026: NutriChef took it in December 2025, Ninja took it in January 2026, NutriChef took it in March 2026, Ninja took it in May 2026, NutriChef took it in August 2026, Ninja took it in September 2026.
  • Across the 12 months ending October 2026, Ninja’s share of searches among crepe maker brands worldwide moved from 4% to 5%, and its estimated monthly branded searches held steady at 930.
  • Across the 12 months ending October 2026, NutriChef’s share of searches among crepe maker brands worldwide moved from 2.3% to 1.2%, and its estimated monthly branded searches moved from 530 to 230.

How did search popularity change for crepe maker brands worldwide in October 2026?

2 changes
  1. In October 2026, Ninja overtook Breville and 2 others to rank 3rd among crepe maker brands worldwide, with 5% of the searches.

  2. In October 2026, NutriChef lost share of searches among crepe maker brands worldwide, from 1.9% to 1.2%.

How are Ninja’s and NutriChef’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Ninja’s and NutriChef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ninja

3 branded search terms

  • ninja crepe maker
  • ninja crepe pan
  • ninja pancake maker

NutriChef

3 branded search terms

  • nutrichef crepe maker
  • nutrichef crepe pan
  • nutrichef electric crepe maker

How the Brand Demand Index is measured

Other head-to-heads among crepe maker brands

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