Brandwave

How popular isDash?

In October 2026, people searched for Dash by name about 34,400 times worldwide, a 17.3% decrease from the previous year. These searches made up 68.7% of all global crepe maker brand searches, placing Dash first out of nine brands. When we asked both ChatGPT and Google AI Overviews about crepe maker brands, Dash did not appear in any of the answers.

Search and AI answers in October 2026

Dash is the most searched of 9 competitors and not named in the AI answers we collected.

  1. DashShare of searches 68.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TefalShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. NinjaShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Russell HobbsShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BrevilleShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dash did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. NutriChef2nd
  3. de Buyer3rd
  4. Dash–
  5. Tefal–
  6. Ninja–
  7. Russell Hobbs–
  8. Breville–
  9. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriChef4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • de Buyer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crepe maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Dash compared with other crepe maker brands worldwide?

Dash against crepe maker brands worldwide, by month

Share of searches by month for Dash, Tefal, Ninja, Russell Hobbs, Breville, de Buyer. The figures are in the table below the chart.

View monthly share of searches table
MonthDashTefalNinjaRussell HobbsBrevillede BuyerSunbeamNutriChefCuisinart
Nov 202565.6%8.7%4%9%3.8%5.5%0.68%2.3%0.47%
Dec 202567.9%5.2%1.5%6.5%2.4%5.9%0.44%3%7.1%
Jan 202680.3%5.7%2.1%3%2.6%3.8%0.46%1.4%0.61%
Feb 202667.5%10.5%2.8%6.5%4.4%4.4%0.62%2.5%0.62%
Mar 202673.8%6.6%1.8%3.2%3%5.4%0.58%4.8%0.71%
Apr 202674.1%7%1.6%3.2%3.9%4.8%0.87%4.2%0.38%
May 202627.8%3.7%60.3%1.8%1.9%2.4%0.49%1.4%0.19%
Jun 202639.9%4%47.6%1.6%2.3%2.3%0.58%1.5%0.29%
Jul 202658.4%5.6%20.9%2.8%4.1%3.4%0.75%3.6%0.51%
Aug 202663.3%9.6%4.5%3.7%5.3%5.3%1.1%6.4%0.84%
Sep 202667.4%10.3%3.9%4%5.7%4.7%1.2%1.9%0.91%
Oct 202668.7%9.7%5%4.8%4.8%3.9%1.4%1.2%0.49%

  1. 1.Dash

    68.7%

    Held 1st. 12.7K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  2. 2.Tefal

    9.7%

    Held 2nd. 1.8K estimated branded searches, +13.2% vs prior month. Share -0.6 points.

  3. 3.Ninja

    5%

    Moved from 6th to 3rd. 930 estimated branded searches, +55% vs prior month. Share +1.1 points.

  4. 4.Russell Hobbs

    4.8%

    Moved from 5th to 4th. 890 estimated branded searches, +43.5% vs prior month. Share +0.8 points.

  5. 5.Breville

    4.8%

    Moved from 3rd to 5th. 880 estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. 6.de Buyer

    3.9%

    Moved from 4th to 6th. 720 estimated branded searches, 0% vs prior month. Share -0.8 points.

  7. 7.Sunbeam

    1.4%

    Moved from 8th to 7th. 250 estimated branded searches, +38.9% vs prior month. Share +0.2 points.

  8. 8.NutriChef

    1.2%

    Moved from 7th to 8th. 230 estimated branded searches, -23.3% vs prior month. Share -0.7 points.

  9. 9.Cuisinart

    0.49%

    Held 9th. 90 estimated branded searches, -35.7% vs prior month. Share -0.4 points.

Tefal, Russell Hobbs and 5 other brands sell other things too, so only their searches that name this product count here, like “tefal crepe pan”.

Compare popularity between Dash and its closest rivals

Every comparison with Dash

11 comparisons

How has branded search demand for Dash changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Dash worldwide fell from 41.5K to 34.4K.
  • Across the 12 months ending October 2026, Dash’s share of searches among crepe maker brands worldwide increased from 65.6% to 68.7%.
  • Across the 12 months ending October 2026, Dash’s share of searches among crepe maker brands worldwide peaked at 80.3% in January 2026 and was lowest at 27.8% in May 2026.

How did search popularity change for crepe maker brands worldwide in October 2026?

6 changes

  1. In October 2026, Ninja overtook Breville and 2 others to rank 3rd among crepe maker brands worldwide, with 5% of the searches.

  2. In October 2026, Russell Hobbs overtook Breville and de Buyer to rank 4th among crepe maker brands worldwide, with 4.8% of the searches.

  3. In October 2026, Dash gained share of searches among crepe maker brands worldwide, from 67.4% to 68.7%.

  4. In October 2026, Breville lost share of searches among crepe maker brands worldwide, from 5.7% to 4.8%.

  5. In October 2026, de Buyer lost share of searches among crepe maker brands worldwide, from 4.7% to 3.9%.

  6. In October 2026, NutriChef lost share of searches among crepe maker brands worldwide, from 1.9% to 1.2%.

How are Dash’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Dash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dash belgian waffle maker
  • dash egg cooker
  • dash griddle
  • dash mini maker
  • dash mini waffle maker
  • dash pancake maker
  • dash waffle maker

Do you work for Dash? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dash compete?

Dash is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Waffle maker brands2nd of 617.9%Show ranking
Crepe maker brands1st of 968.7%Shown above
Egg cooker brands1st of 470.7%Show ranking
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Is Dash your brand?

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