Brandwave

How popular isde Buyer?

In September 2026, people searched for de Buyer by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 7.6% of all global crepe maker brand searches, placing de Buyer fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about crepe maker brands, de Buyer appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

de Buyer is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. CuisinartShare of searches 32.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BrevilleShare of searches 25.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Russell HobbsShare of searches 21.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SunbeamShare of searches 12.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. de BuyerShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, de Buyer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. de Buyer is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. NutriChef2nd
  3. de Buyer3rd
  4. Breville–
  5. Russell Hobbs–
  6. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NutriChef4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • de Buyer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crepe maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which crepe maker brands compete with de Buyer?

de Buyer against crepe maker brands worldwide, by month

Share of searches by month for Cuisinart, Breville, Russell Hobbs, Sunbeam, de Buyer. The figures are in the table below the chart.

View monthly share of searches table
MonthCuisinartBrevilleRussell HobbsSunbeamde BuyerNutriChef
Oct 202534.1%18%25.8%13.1%8.1%0.88%
Nov 202538%21.6%21.2%9%9.6%0.71%
Dec 202538.9%21.2%20.4%9.1%9.5%0.85%
Jan 202640.4%17.3%21.2%10.5%9.5%1%
Feb 202634.5%20%23.4%12.2%9%0.98%
Mar 202638.3%17.8%21.8%13%8%1.1%
Apr 202633.2%21.1%21.6%15.4%7.7%1%
May 202635.9%19.7%20.2%14.4%8.8%0.96%
Jun 202634.4%22.1%22.6%13.2%6.6%1.1%
Jul 202638.2%20.9%21.1%12.5%6.3%1%
Aug 202637.2%19.8%20.3%14.2%7.3%1.2%
Sep 202632.5%25.2%21.1%12.3%7.6%1.2%

  1. 1.Cuisinart

    32.5%

    Held 1st. 213K estimated branded searches, -16% vs prior month. Share -4.7 points.

  2. 2.Breville

    25.2%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +5.4 points.

  3. 3.Russell Hobbs

    21.1%

    Moved from 2nd to 3rd. 138K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Sunbeam

    12.3%

    Held 4th. 80.6K estimated branded searches, -17% vs prior month. Share -1.9 points.

  5. 5.de Buyer

    7.6%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.NutriChef

    1.2%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between de Buyer and its closest rivals

Every comparison with de Buyer

5 comparisons

How has branded search demand for de Buyer changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for de Buyer worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, de Buyer’s share of searches among crepe maker brands worldwide peaked at 9.6% in November 2025 and was lowest at 6.3% in July 2026.

How did search popularity change for crepe maker brands worldwide in September 2026?

6 changes

  1. In September 2026, Breville overtook Russell Hobbs to rank 2nd among crepe maker brands worldwide, with 25.2% of the searches.

  2. In September 2026, Russell Hobbs gained share of searches among crepe maker brands worldwide, from 20.3% to 21.1%.

  3. In September 2026, Cuisinart lost share of searches among crepe maker brands worldwide, from 37.2% to 32.5%.

  4. In September 2026, Sunbeam lost share of searches among crepe maker brands worldwide, from 14.2% to 12.3%.

  5. Estimated monthly branded searches for NutriChef worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  6. Estimated monthly branded searches for de Buyer worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are de Buyer’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using de Buyer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • de buyer

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How the Brand Demand Index is measured

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