Brandwave

How popular isRussell Hobbs in search?

In September 2026, there were an estimated 153K branded searches for Russell Hobbs worldwide which is down 26.5% over the last 12 months. Russell Hobbs holds 5.6% estimated Share of Search among crepe Maker brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. MINI44.7%
  2. Breville32.2%
  3. Cuisinart7.8%
  4. Nisbets6%
  5. Russell Hobbs5.6%
  6. Sunbeam3.7%
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Which crepe Maker brands compete with Russell Hobbs?

Russell Hobbs against crepe Maker brands worldwide, by month

Share of Search by month for MINI, Breville, Cuisinart, Nisbets, Russell Hobbs, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthMINIBrevilleCuisinartNisbetsRussell HobbsSunbeam
Oct 202543.1%28.9%9%7.1%7.4%4.5%
Nov 202533.7%37.5%12%5.6%7.1%4.2%
Dec 202533.8%37.3%12.5%4.6%6.9%5%
Jan 202637.9%32.8%12%5.1%6.8%5.4%
Feb 202645.7%28.4%8.7%6.2%6.4%4.6%
Mar 202643.7%27.3%10.4%7.2%6.4%5.1%
Apr 202646.1%29%8%6.2%5.7%4.9%
May 202645.6%28.7%9.2%6.2%5.6%4.7%
Jun 202646.4%29.5%8%6.3%5.7%4.1%
Jul 202644.7%31%9%6%5.4%3.8%
Aug 202644.3%30.6%9.2%6%5.6%4.3%
Sep 202644.7%32.2%7.8%6%5.6%3.7%

  1. 1.MINI

    44.7%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Breville

    32.2%

    Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share +1.6 points.

  3. 3.Cuisinart

    7.8%

    Held 3rd. 213K estimated branded searches, -16% vs prior month. Share -1.4 points.

  4. 4.Nisbets

    6%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Russell Hobbs

    5.6%

    Held 5th. 153K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sunbeam

    3.7%

    Held 6th. 100K estimated branded searches, -15.7% vs prior month. Share -0.6 points.

Compare search popularity between Russell Hobbs and its closest rivals

Every comparison with Russell Hobbs

How has branded search demand for Russell Hobbs changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Russell Hobbs worldwide fell from 208K to 153K.
  • Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among crepe Maker brands worldwide decreased from 7.4% to 5.6%.
  • Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among crepe Maker brands worldwide peaked at 7.4% in October 2025 and was lowest at 5.4% in July 2026.
  • Across the 12 months ending September 2026, Russell Hobbs fell from 4th to 5th among crepe Maker brands worldwide.

How did search popularity change for crepe Maker brands worldwide in September 2026?

  1. In September 2026, Breville gained estimated Share of Search among crepe Maker brands worldwide, from 30.6% to 32.2%.

  2. In September 2026, Cuisinart lost estimated Share of Search among crepe Maker brands worldwide, from 9.2% to 7.8%.

  3. In September 2026, Sunbeam lost estimated Share of Search among crepe Maker brands worldwide, from 4.3% to 3.7%.

  4. Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.

  5. Estimated monthly branded searches for Nisbets worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Russell Hobbs compete?

Russell Hobbs is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heaters4th of 61.5%Show ranking
Small kitchen appliance brands8th of 92.1%Show ranking
Rice cooker brands5th of 52.7%Show ranking
Chip Fryer brands6th of 72.8%Show ranking
Air fryer brands7th of 83.3%Show ranking
Electric kettle brands5th of 53.5%Show ranking
Pancake Maker brands6th of 64.3%Show ranking
Steam Iron brands7th of 84.4%Show ranking
Toaster brands4th of 54.8%Show ranking
Crepe Maker brands5th of 65.6%Shown above
Slow cooker brands4th of 55.7%Show ranking

How is Russell Hobbs measured?

Brandwave collects information about searches that people make online using Russell Hobbs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • russell hobbs
  • russell hobbs irons
  • russell hobbs kettle
  • russell hobbs toaster
  • russellhobbs

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How the Brand Demand Index is measured

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