Hamilton Beach vs Russell Hobbs:Which is more popular?
In September 2026, Russell Hobbs had more branded searches than Hamilton Beach among toaster brands worldwide. Russell Hobbs had about 138,000 branded searches, while Hamilton Beach had 74,000. Russell Hobbs made up 9% of all toaster brand searches we track, and Hamilton Beach accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about toaster brands, Hamilton Beach appeared in four of the five answers and Russell Hobbs in none.
Who do people search for more?
Russell Hobbs, about 87% more searches than Hamilton Beach
Who does AI mention more?
Hamilton Beach, mentioned in 4 of 5 answers, Russell Hobbs in 0
Who does AI recommend more?
Hamilton Beach, the only one of the two named
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Top toaster brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hamilton Beach was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Russell Hobbs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breville1st
Cuisinart2nd- Hamilton Beach3rd
Dualit4th
Smeg5th- Russell Hobbs–
Philips–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hamilton Beach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dualit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toaster brands
5 answers
Asked ChatGPT
“Which toaster brand should I buy?”
Asked ChatGPT
“What are the best toaster brands?”
Asked ChatGPT
“What's the best toaster brand for everyday breakfast?”
Searched Google, AI Overview
“toaster brands”
Searched Google, AI Overview
“2 slice toaster”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hamilton Beach or Russell Hobbs more popular in search?
This chart shows how often people search Google for Hamilton Beach and Russell Hobbs by name. Each line represents a brand's share of searches for all seven toaster brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Russell Hobbs, Hamilton Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | Breville | Cuisinart | Russell Hobbs | Hamilton Beach | Dualit | Philips |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 8.4% | 12.5% | 12% | 4.6% | 2.6% | 0.61% |
| Nov 2025 | 55.5% | 11.7% | 14.3% | 11.5% | 3.5% | 3% | 0.47% |
| Dec 2025 | 55.4% | 11.7% | 14.3% | 11.3% | 4.3% | 2.6% | 0.39% |
| Jan 2026 | 60.9% | 8.6% | 12.9% | 10.6% | 3.9% | 2.7% | 0.42% |
| Feb 2026 | 62.2% | 9% | 11% | 10.5% | 4% | 2.8% | 0.44% |
| Mar 2026 | 59.9% | 8.7% | 12.9% | 10.6% | 4.8% | 2.7% | 0.42% |
| Apr 2026 | 58.4% | 10.1% | 12.3% | 10.3% | 5.5% | 2.9% | 0.49% |
| May 2026 | 57.1% | 9.8% | 14.6% | 10.1% | 5.4% | 2.5% | 0.48% |
| Jun 2026 | 54.4% | 11.1% | 13.6% | 11.4% | 6.1% | 2.8% | 0.54% |
| Jul 2026 | 56.7% | 9.8% | 14.6% | 9.8% | 6.6% | 2% | 0.48% |
| Aug 2026 | 56.9% | 9.5% | 14.2% | 9.7% | 6.4% | 2.8% | 0.57% |
| Sep 2026 | 62.2% | 10.7% | 10.7% | 9% | 4.8% | 2.2% | 0.43% |
How has the Hamilton Beach and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Russell Hobbs was ahead of Hamilton Beach in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among toaster brands worldwide moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among toaster brands worldwide moved from 12% to 9%, and its estimated monthly branded searches moved from 194K to 138K.
How did search popularity change for toaster brands worldwide in September 2026?
3 changes
In September 2026, Breville overtook Cuisinart and Russell Hobbs to rank 2nd among toaster brands worldwide, with 10.7% of the searches.
In September 2026, Hamilton Beach lost share of searches among toaster brands worldwide, from 6.4% to 4.8%.
In September 2026, Russell Hobbs lost share of searches among toaster brands worldwide, from 9.7% to 9%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hamilton Beach’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hamilton Beach
1 branded search term
- hamilton beach
Russell Hobbs
4 branded search terms
- russell hobbs
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
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