Brandwave

How popular isHamilton Beach?

In September 2026, people searched for Hamilton Beach by name about 75,100 times worldwide, about the same as the previous year. These searches made up 4.8% of all global toaster brand searches, placing Hamilton Beach fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about toaster brands, Hamilton Beach appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Hamilton Beach is the fifth most searched of 7 competitors and the third most recommended in AI answers.

  1. SmegShare of searches 62.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. BrevilleShare of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CuisinartShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Russell HobbsShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Hamilton BeachShare of searches 4.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+2 more

Hamilton Beach website (opens in a new tab)

Follow Hamilton Beach and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top toaster brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hamilton Beach was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hamilton Beach is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Cuisinart2nd
  3. Hamilton Beach3rd
  4. Dualit4th
  5. Smeg5th
  6. Russell Hobbs–
  7. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hamilton Beach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dualit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toaster brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which toaster brands compete with Hamilton Beach?

Hamilton Beach against toaster brands worldwide, by month

Share of searches by month for Smeg, Breville, Cuisinart, Russell Hobbs, Hamilton Beach, Dualit. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegBrevilleCuisinartRussell HobbsHamilton BeachDualitPhilips
Oct 202559.4%8.4%12.5%12%4.6%2.6%0.61%
Nov 202555.5%11.7%14.3%11.5%3.5%3%0.47%
Dec 202555.4%11.7%14.3%11.3%4.3%2.6%0.39%
Jan 202660.9%8.6%12.9%10.6%3.9%2.7%0.42%
Feb 202662.2%9%11%10.5%4%2.8%0.44%
Mar 202659.9%8.7%12.9%10.6%4.8%2.7%0.42%
Apr 202658.4%10.1%12.3%10.3%5.5%2.9%0.49%
May 202657.1%9.8%14.6%10.1%5.4%2.5%0.48%
Jun 202654.4%11.1%13.6%11.4%6.1%2.8%0.54%
Jul 202656.7%9.8%14.6%9.8%6.6%2%0.48%
Aug 202656.9%9.5%14.2%9.7%6.4%2.8%0.57%
Sep 202662.2%10.7%10.7%9%4.8%2.2%0.43%

  1. 1.Smeg

    62.2%

    Held 1st. 958K estimated branded searches, +18.6% vs prior month. Share +5.3 points.

  2. 2.Breville

    10.7%

    Moved from 4th to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  3. 3.Cuisinart

    10.7%

    Moved from 2nd to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -3.4 points.

  4. 4.Russell Hobbs

    9%

    Moved from 3rd to 4th. 138K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Hamilton Beach

    4.8%

    Held 5th. 74K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  6. 6.Dualit

    2.2%

    Held 6th. 34.3K estimated branded searches, -12.5% vs prior month. Share -0.5 points.

  7. 7.Philips

    0.43%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between Hamilton Beach and its closest rivals

Every comparison with Hamilton Beach

18 comparisons

How has branded search demand for Hamilton Beach changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hamilton Beach worldwide held steady, from 75.2K to 75.1K.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among toaster brands worldwide peaked at 6.6% in July 2026 and was lowest at 3.5% in November 2025.

How did search popularity change for toaster brands worldwide in September 2026?

6 changes

  1. In September 2026, Breville overtook Cuisinart and Russell Hobbs to rank 2nd among toaster brands worldwide, with 10.7% of the searches.

  2. In September 2026, Smeg gained share of searches among toaster brands worldwide, from 56.9% to 62.2%.

  3. In September 2026, Cuisinart lost share of searches among toaster brands worldwide, from 14.2% to 10.7%.

  4. In September 2026, Hamilton Beach lost share of searches among toaster brands worldwide, from 6.4% to 4.8%.

  5. In September 2026, Russell Hobbs lost share of searches among toaster brands worldwide, from 9.7% to 9%.

  6. In September 2026, Dualit lost share of searches among toaster brands worldwide, from 2.8% to 2.2%.

How are Hamilton Beach’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hamilton beach
  • hamilton beach chopper
  • hamilton beach food chopper

Do you work for Hamilton Beach? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hamilton Beach compete?

Hamilton Beach is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Crock pot brands6th of 62.6%Show ranking
Hand mixer brands5th of 62.7%Show ranking
Turkey roaster brands4th of 44%Show ranking
Bread maker brands6th of 64.8%Show ranking
Toaster brands5th of 74.8%Shown above
Mini chopper brands4th of 40.08%Show ranking
Tea kettle brands4th of 65.4%Show ranking
Slow cooker brands6th of 76.1%Show ranking
Egg cooker brands3rd of 416.1%Show ranking
Creator with pink hair and a pink jacket

Is Hamilton Beach your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free