Dualit vs Hamilton Beach:Which is more popular?
In September 2026, Hamilton Beach had more branded searches than Dualit among toaster brands worldwide. Hamilton Beach had about 74,000 branded searches, while Dualit had 34,300. Hamilton Beach made up 4.8% of all toaster brand searches we track, and Dualit accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about toaster brands, Hamilton Beach appeared in four of the five answers and Dualit in three. Hamilton Beach was mentioned before Dualit in four out of five answers.
Who do people search for more?
Hamilton Beach, about 2 searches for every 1 for Dualit
Who does AI mention more?
Hamilton Beach, mentioned in 4 of 5 answers, Dualit in 3
Who does AI recommend more?
Hamilton Beach, named ahead of Dualit in 4 of 5 answers
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Top toaster brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hamilton Beach was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dualit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hamilton Beach was listed before Dualit in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breville1st
Cuisinart2nd- Hamilton Beach3rd
Dualit4th
Smeg5th
Russell Hobbs–
Philips–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hamilton Beach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dualit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toaster brands
5 answers
Asked ChatGPT
“Which toaster brand should I buy?”
Asked ChatGPT
“What are the best toaster brands?”
Asked ChatGPT
“What's the best toaster brand for everyday breakfast?”
Searched Google, AI Overview
“toaster brands”
Searched Google, AI Overview
“2 slice toaster”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dualit or Hamilton Beach more popular in search?
This chart shows how often people search Google for Dualit and Hamilton Beach by name. Each line represents a brand's share of searches for all seven toaster brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hamilton Beach, Dualit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | Breville | Cuisinart | Russell Hobbs | Hamilton Beach | Dualit | Philips |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 8.4% | 12.5% | 12% | 4.6% | 2.6% | 0.61% |
| Nov 2025 | 55.5% | 11.7% | 14.3% | 11.5% | 3.5% | 3% | 0.47% |
| Dec 2025 | 55.4% | 11.7% | 14.3% | 11.3% | 4.3% | 2.6% | 0.39% |
| Jan 2026 | 60.9% | 8.6% | 12.9% | 10.6% | 3.9% | 2.7% | 0.42% |
| Feb 2026 | 62.2% | 9% | 11% | 10.5% | 4% | 2.8% | 0.44% |
| Mar 2026 | 59.9% | 8.7% | 12.9% | 10.6% | 4.8% | 2.7% | 0.42% |
| Apr 2026 | 58.4% | 10.1% | 12.3% | 10.3% | 5.5% | 2.9% | 0.49% |
| May 2026 | 57.1% | 9.8% | 14.6% | 10.1% | 5.4% | 2.5% | 0.48% |
| Jun 2026 | 54.4% | 11.1% | 13.6% | 11.4% | 6.1% | 2.8% | 0.54% |
| Jul 2026 | 56.7% | 9.8% | 14.6% | 9.8% | 6.6% | 2% | 0.48% |
| Aug 2026 | 56.9% | 9.5% | 14.2% | 9.7% | 6.4% | 2.8% | 0.57% |
| Sep 2026 | 62.2% | 10.7% | 10.7% | 9% | 4.8% | 2.2% | 0.43% |
How has the Dualit and Hamilton Beach comparison changed over the last 12 months?
3 findings
- Hamilton Beach was ahead of Dualit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dualit’s share of searches among toaster brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 41.9K to 34.3K.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among toaster brands worldwide moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for toaster brands worldwide in September 2026?
2 changes
In September 2026, Hamilton Beach lost share of searches among toaster brands worldwide, from 6.4% to 4.8%.
In September 2026, Dualit lost share of searches among toaster brands worldwide, from 2.8% to 2.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dualit’s and Hamilton Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dualit
2 branded search terms
- dualit
- dualit toaster
Hamilton Beach
1 branded search term
- hamilton beach
Other head-to-heads among toaster brands
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