How popular isHamilton Beach?
In September 2026, people searched for Hamilton Beach by name about 75,100 times worldwide, about the same as the previous year. These searches made up 2.6% of all global crock pot brand searches, placing Hamilton Beach sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about crock pot brands, Hamilton Beach appeared in three of the four answers and was the second most recommended of the six.
Hamilton Beach is the sixth most searched of 6 competitors and the second most recommended in AI answers.
KitchenAidShare of searches 44.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
CrockpotShare of searches 38.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
CuisinartShare of searches 7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
All-CladShare of searches 3.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Hamilton BeachShare of searches 2.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top crock pot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hamilton Beach was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hamilton Beach is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Crockpot1st
- Hamilton Beach2nd
- Cuisinart3rd
Ninja4th- KitchenAid5th
- All-Clad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crockpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cuisinart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hamilton Beach3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- KitchenAid1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ninja1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- All-Clad0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crock pot brands
4 answers
Asked ChatGPT
“Which crock pot brand should I buy?”
Asked ChatGPT
“What are the best crock pot brands?”
Asked ChatGPT
“What's the best crock pot brand for slow cooking meals?”
Searched Google, AI Overview
“crock pot”
Searched Google, AI Overview
“large slow cooker”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which crock pot brands compete with Hamilton Beach?
Share of searches by month for KitchenAid, Crockpot, Cuisinart, All-Clad, Ninja, Hamilton Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Crockpot | Cuisinart | All-Clad | Ninja | Hamilton Beach |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 32.3% | 7.1% | 4% | 0.97% | 2.2% |
| Nov 2025 | 58.1% | 26.4% | 8% | 4.8% | 1.2% | 1.4% |
| Dec 2025 | 58.3% | 26.1% | 8% | 4.8% | 1.2% | 1.8% |
| Jan 2026 | 51.5% | 31.2% | 9.6% | 4.7% | 0.94% | 2.1% |
| Feb 2026 | 55.5% | 28.1% | 8.2% | 5.1% | 0.85% | 2.3% |
| Mar 2026 | 55.5% | 27% | 10.1% | 4% | 0.66% | 2.7% |
| Apr 2026 | 59.6% | 24.4% | 8% | 4.5% | 0.6% | 3% |
| May 2026 | 55.6% | 25.8% | 10% | 4.7% | 0.64% | 3.2% |
| Jun 2026 | 53.2% | 22.5% | 9.1% | 11.2% | 0.68% | 3.4% |
| Jul 2026 | 53.8% | 26.4% | 10.3% | 4.8% | 0.79% | 4% |
| Aug 2026 | 50.3% | 30.3% | 10% | 4.5% | 1.1% | 3.7% |
| Sep 2026 | 44.8% | 38.6% | 7% | 3.9% | 3.2% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.8% | 1.3M | +4.5% | -5.5 points | |
| 2, held 2nd | 38.6% | 1.1M | +49.5% | +8.3 points | |
| 3, held 3rd | 7% | 198K | -18% | -3 points | |
| 4, held 4th | 3.9% | 110K | 0% | -0.7 points | |
| 5, moved from 6th to 5th | 3.2% | 90.5K | +233.9% | +2.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.6% | 74K | -18.2% | -1.1 pointsmoved from 5th to 6th |
44.8%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -5.5 points.
2.
Crockpot38.6%
Held 2nd. 1.1M estimated branded searches, +49.5% vs prior month. Share +8.3 points.
7%
Held 3rd. 198K estimated branded searches, -18% vs prior month. Share -3 points.
4.
All-Clad3.9%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
Ninja3.2%
Moved from 6th to 5th. 90.5K estimated branded searches, +233.9% vs prior month. Share +2.1 points.
2.6%
Moved from 5th to 6th. 74K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
Compare popularity between Hamilton Beach and its closest rivals
Every comparison with Hamilton Beach
18 comparisons
- Breville vs Hamilton Beach
- Hamilton Beach vs Le Creuset
- Hamilton Beach vs Russell Hobbs
- Hamilton Beach vs Smeg
- All-Clad vs Hamilton Beach
- Crockpot vs Hamilton Beach
- Cuisinart vs Hamilton Beach
- Hamilton Beach vs KitchenAid
- Hamilton Beach vs Ninja
- Hamilton Beach vs Panasonic
- Hamilton Beach vs Sunbeam
- Hamilton Beach vs Zojirushi
- Bodum vs Hamilton Beach
- Dualit vs Hamilton Beach
- Hamilton Beach vs Lakeland
- Hamilton Beach vs Philips
- Hamilton Beach vs ZWILLING
- Braun vs Hamilton Beach
How has branded search demand for Hamilton Beach changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hamilton Beach worldwide held steady, from 75.2K to 75.1K.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among crock pot brands worldwide peaked at 4% in July 2026 and was lowest at 1.4% in November 2025.
- Across the 12 months ending September 2026, Hamilton Beach fell from 5th to 6th among crock pot brands worldwide.
How did search popularity change for crock pot brands worldwide in September 2026?
6 changes
In September 2026, Ninja overtook Hamilton Beach to rank 5th among crock pot brands worldwide, with 3.2% of the searches.
In September 2026, Crockpot gained share of searches among crock pot brands worldwide, from 30.3% to 38.6%.
In September 2026, KitchenAid lost share of searches among crock pot brands worldwide, from 50.3% to 44.8%.
In September 2026, Cuisinart lost share of searches among crock pot brands worldwide, from 10% to 7%.
In September 2026, Hamilton Beach lost share of searches among crock pot brands worldwide, from 3.7% to 2.6%.
In September 2026, All-Clad lost share of searches among crock pot brands worldwide, from 4.5% to 3.9%.
How are Hamilton Beach’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hamilton Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hamilton beach
- hamilton beach chopper
- hamilton beach food chopper
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Where does Hamilton Beach compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Crock pot brands | 6th of 6 | 2.6% | Shown above |
| Hand mixer brands | 5th of 6 | 2.7% | Show ranking |
| Turkey roaster brands | 4th of 4 | 4% | Show ranking |
| Bread maker brands | 6th of 6 | 4.8% | Show ranking |
| Toaster brands | 5th of 7 | 4.8% | Show ranking |
| Mini chopper brands | 4th of 4 | 0.08% | Show ranking |
| Tea kettle brands | 4th of 6 | 5.4% | Show ranking |
| Slow cooker brands | 6th of 7 | 6.1% | Show ranking |
| Egg cooker brands | 3rd of 4 | 16.1% | Show ranking |
Is Hamilton Beach your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.