Hamilton Beach vs Ninja:Which is more popular?
In September 2026, Ninja had more branded searches than Hamilton Beach among crock pot brands worldwide. Ninja had about 90,500 branded searches, while Hamilton Beach had 74,000. Ninja made up 3.2% of all crock pot brand searches we track, and Hamilton Beach accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about crock pot brands, Hamilton Beach appeared in three of the four answers and Ninja in one. Hamilton Beach was mentioned before Ninja in every answer.
Who do people search for more?
Ninja, about 22% more searches than Hamilton Beach
Who does AI mention more?
Hamilton Beach, mentioned in 3 of 4 answers, Ninja in 1
Who does AI recommend more?
Hamilton Beach, named ahead of Ninja in every answer
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Top crock pot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hamilton Beach was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ninja was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hamilton Beach was listed before Ninja in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Crockpot1st- Hamilton Beach2nd
Cuisinart3rd- Ninja4th
KitchenAid5th
All-Clad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crockpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cuisinart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hamilton Beach3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- KitchenAid1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ninja1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- All-Clad0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crock pot brands
4 answers
Asked ChatGPT
“Which crock pot brand should I buy?”
Asked ChatGPT
“What are the best crock pot brands?”
Asked ChatGPT
“What's the best crock pot brand for slow cooking meals?”
Searched Google, AI Overview
“crock pot”
Searched Google, AI Overview
“large slow cooker”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hamilton Beach or Ninja more popular in search?
This chart shows how often people search Google for Hamilton Beach and Ninja by name. Each line represents a brand's share of searches for all six crock pot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ninja, Hamilton Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Crockpot | Cuisinart | All-Clad | Ninja | Hamilton Beach |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 32.3% | 7.1% | 4% | 0.97% | 2.2% |
| Nov 2025 | 58.1% | 26.4% | 8% | 4.8% | 1.2% | 1.4% |
| Dec 2025 | 58.3% | 26.1% | 8% | 4.8% | 1.2% | 1.8% |
| Jan 2026 | 51.5% | 31.2% | 9.6% | 4.7% | 0.94% | 2.1% |
| Feb 2026 | 55.5% | 28.1% | 8.2% | 5.1% | 0.85% | 2.3% |
| Mar 2026 | 55.5% | 27% | 10.1% | 4% | 0.66% | 2.7% |
| Apr 2026 | 59.6% | 24.4% | 8% | 4.5% | 0.6% | 3% |
| May 2026 | 55.6% | 25.8% | 10% | 4.7% | 0.64% | 3.2% |
| Jun 2026 | 53.2% | 22.5% | 9.1% | 11.2% | 0.68% | 3.4% |
| Jul 2026 | 53.8% | 26.4% | 10.3% | 4.8% | 0.79% | 4% |
| Aug 2026 | 50.3% | 30.3% | 10% | 4.5% | 1.1% | 3.7% |
| Sep 2026 | 44.8% | 38.6% | 7% | 3.9% | 3.2% | 2.6% |
How has the Hamilton Beach and Ninja comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Ninja took it in September 2026.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among crock pot brands worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Ninja’s share of searches among crock pot brands worldwide moved from 0.97% to 3.2%, and its estimated monthly branded searches moved from 33.1K to 90.5K.
How did search popularity change for crock pot brands worldwide in September 2026?
2 changes
In September 2026, Ninja overtook Hamilton Beach to rank 5th among crock pot brands worldwide, with 3.2% of the searches.
In September 2026, Hamilton Beach lost share of searches among crock pot brands worldwide, from 3.7% to 2.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hamilton Beach’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hamilton Beach
1 branded search term
- hamilton beach
Ninja
1 branded search term
- ninja crock pot
Other head-to-heads among crock pot brands
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