Brandwave

How popular isHamilton Beach?

In September 2026, people searched for Hamilton Beach by name about 75,100 times worldwide, about the same as the previous year. These searches made up 0.08% of all global mini chopper brand searches, placing Hamilton Beach fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about mini chopper brands, Hamilton Beach appeared in four of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Hamilton Beach is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. KitchenAidShare of searches 86.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. CuisinartShare of searches 13.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. NinjaShare of searches 0.13%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Hamilton BeachShare of searches 0.08%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top mini chopper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hamilton Beach was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hamilton Beach is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. KitchenAid2nd
  3. Hamilton Beach3rd
  4. Ninja4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cuisinart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hamilton Beach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ninja2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mini chopper brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mini chopper brands compete with Hamilton Beach?

Hamilton Beach against mini chopper brands worldwide, by month

Share of searches by month for KitchenAid, Cuisinart, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidCuisinartNinjaHamilton Beach
Oct 202588.2%11.7%0.09%0.06%
Nov 202587.7%12.1%0.09%0.05%
Dec 202587.9%12%0.07%0.05%
Jan 202684.2%15.6%0.11%0.09%
Feb 202687%12.8%0.14%0.06%
Mar 202684.4%15.4%0.16%0.08%
Apr 202688%11.8%0.1%0.06%
May 202684.5%15.3%0.1%0.06%
Jun 202685.3%14.5%0.14%0.08%
Jul 202683.8%16%0.11%0.08%
Aug 202683.3%16.5%0.13%0.07%
Sep 202686.4%13.4%0.13%0.08%

  1. 1.KitchenAid

    86.4%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +3.1 points.

  2. 2.Cuisinart

    13.4%

    Held 2nd. 198K estimated branded searches, -18% vs prior month. Share -3.1 points.

  3. 3.Ninja

    0.13%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hamilton Beach

    0.08%

    Held 4th. 1.1K estimated branded searches, +3.7% vs prior month. Share 0 points.

Compare popularity between Hamilton Beach and its closest rivals

Every comparison with Hamilton Beach

18 comparisons

How has branded search demand for Hamilton Beach changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hamilton Beach worldwide held steady, from 75.2K to 75.1K.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among mini chopper brands worldwide held steady, from 0.06% to 0.08%.

How did search popularity change for mini chopper brands worldwide in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among mini chopper brands worldwide, from 83.3% to 86.4%.

  2. In September 2026, Cuisinart lost share of searches among mini chopper brands worldwide, from 16.5% to 13.4%.

How are Hamilton Beach’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hamilton beach
  • hamilton beach chopper
  • hamilton beach food chopper

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How the Brand Demand Index is measured

Where does Hamilton Beach compete?

Hamilton Beach is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Crock pot brands6th of 62.6%Show ranking
Hand mixer brands5th of 62.7%Show ranking
Turkey roaster brands4th of 44%Show ranking
Bread maker brands6th of 64.8%Show ranking
Toaster brands5th of 74.8%Show ranking
Mini chopper brands4th of 40.08%Shown above
Tea kettle brands4th of 65.4%Show ranking
Slow cooker brands6th of 76.1%Show ranking
Egg cooker brands3rd of 416.1%Show ranking
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