Brandwave

Hamilton Beach vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Hamilton Beach among crock pot brands worldwide. KitchenAid had about 1.3 million branded searches, while Hamilton Beach had 74,000. KitchenAid made up 44.8% of all crock pot brand searches we track, and Hamilton Beach accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about crock pot brands, Hamilton Beach appeared in three of the four answers and KitchenAid in one. Hamilton Beach was mentioned before KitchenAid in every answer.

Among crock pot brands worldwide in September 2026

Who do people search for more?

KitchenAid, about 17 searches for every 1 for Hamilton Beach

KitchenAid 1.3M searchesHamilton Beach 74K searches

Who does AI mention more?

Hamilton Beach, mentioned in 3 of 4 answers, KitchenAid in 1

Hamilton Beach in 3 of 4KitchenAid in 1 of 4

Who does AI recommend more?

Hamilton Beach, named ahead of KitchenAid in every answer

Hamilton Beach first in 3KitchenAid never first

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Top crock pot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hamilton Beach was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. KitchenAid was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hamilton Beach was listed before KitchenAid in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crockpot1st
  2. Hamilton Beach2nd
  3. Cuisinart3rd
  4. Ninja4th
  5. KitchenAid5th
  6. All-Clad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crockpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cuisinart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hamilton Beach3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KitchenAid1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ninja1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • All-Clad0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crock pot brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hamilton Beach or KitchenAid more popular in search?

This chart shows how often people search Google for Hamilton Beach and KitchenAid by name. Each line represents a brand's share of searches for all six crock pot brands we track, month by month, from English-language searches worldwide.

Hamilton Beach and KitchenAid among crock pot brands worldwide, by month

Share of searches by month for KitchenAid, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidCrockpotCuisinartAll-CladNinjaHamilton Beach
Oct 202553.6%32.3%7.1%4%0.97%2.2%
Nov 202558.1%26.4%8%4.8%1.2%1.4%
Dec 202558.3%26.1%8%4.8%1.2%1.8%
Jan 202651.5%31.2%9.6%4.7%0.94%2.1%
Feb 202655.5%28.1%8.2%5.1%0.85%2.3%
Mar 202655.5%27%10.1%4%0.66%2.7%
Apr 202659.6%24.4%8%4.5%0.6%3%
May 202655.6%25.8%10%4.7%0.64%3.2%
Jun 202653.2%22.5%9.1%11.2%0.68%3.4%
Jul 202653.8%26.4%10.3%4.8%0.79%4%
Aug 202650.3%30.3%10%4.5%1.1%3.7%
Sep 202644.8%38.6%7%3.9%3.2%2.6%

How has the Hamilton Beach and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Hamilton Beach in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among crock pot brands worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among crock pot brands worldwide moved from 53.6% to 44.8%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for crock pot brands worldwide in September 2026?

3 changes

  1. In September 2026, Ninja overtook Hamilton Beach to rank 5th among crock pot brands worldwide, with 3.2% of the searches.

  2. In September 2026, KitchenAid lost share of searches among crock pot brands worldwide, from 50.3% to 44.8%.

  3. In September 2026, Hamilton Beach lost share of searches among crock pot brands worldwide, from 3.7% to 2.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hamilton Beach

1 branded search term

  • hamilton beach

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

Other head-to-heads among crock pot brands

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