Brandwave

How popular isHamilton Beach in search?

In September 2026, people searched for Hamilton Beach by name about 75,100 times worldwide, about the same as the previous year. These searches made up 2.6% of all global crock pot brand searches, placing Hamilton Beach sixth out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. KitchenAid44.8%
  2. Crockpot38.6%
  3. Cuisinart7%
  4. All-Clad3.9%
  5. Ninja3.2%
  6. Hamilton Beach2.6%
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Which crock pot brands compete with Hamilton Beach?

Hamilton Beach against crock pot brands worldwide, by month

Share of searches by month for KitchenAid, Crockpot, Cuisinart, All-Clad, Ninja, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidCrockpotCuisinartAll-CladNinjaHamilton Beach
Oct 202553.6%32.3%7.1%4%0.97%2.2%
Nov 202558.1%26.4%8%4.8%1.2%1.4%
Dec 202558.3%26.1%8%4.8%1.2%1.8%
Jan 202651.5%31.2%9.6%4.7%0.94%2.1%
Feb 202655.5%28.1%8.2%5.1%0.85%2.3%
Mar 202655.5%27%10.1%4%0.66%2.7%
Apr 202659.6%24.4%8%4.5%0.6%3%
May 202655.6%25.8%10%4.7%0.64%3.2%
Jun 202653.2%22.5%9.1%11.2%0.68%3.4%
Jul 202653.8%26.4%10.3%4.8%0.79%4%
Aug 202650.3%30.3%10%4.5%1.1%3.7%
Sep 202644.8%38.6%7%3.9%3.2%2.6%

  1. 1.KitchenAid

    44.8%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -5.5 points.

  2. 2.Crockpot

    38.6%

    Held 2nd. 1.1M estimated branded searches, +49.5% vs prior month. Share +8.3 points.

  3. 3.Cuisinart

    7%

    Held 3rd. 198K estimated branded searches, -18% vs prior month. Share -3 points.

  4. 4.All-Clad

    3.9%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Ninja

    3.2%

    Moved from 6th to 5th. 90.5K estimated branded searches, +233.9% vs prior month. Share +2.1 points.

  6. 6.Hamilton Beach

    2.6%

    Moved from 5th to 6th. 74K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

Compare search popularity between Hamilton Beach and its closest rivals

Every comparison with Hamilton Beach

18 comparisons

How has branded search demand for Hamilton Beach changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hamilton Beach worldwide held steady, from 75.2K to 75.1K.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among crock pot brands worldwide peaked at 4% in July 2026 and was lowest at 1.4% in November 2025.
  • Across the 12 months ending September 2026, Hamilton Beach fell from 5th to 6th among crock pot brands worldwide.

How did search popularity change for crock pot brands worldwide in September 2026?

6 changes

  1. In September 2026, Ninja overtook Hamilton Beach to rank 5th among crock pot brands worldwide, with 3.2% of the searches.

  2. In September 2026, Crockpot gained share of searches among crock pot brands worldwide, from 30.3% to 38.6%.

  3. In September 2026, KitchenAid lost share of searches among crock pot brands worldwide, from 50.3% to 44.8%.

  4. In September 2026, Cuisinart lost share of searches among crock pot brands worldwide, from 10% to 7%.

  5. In September 2026, Hamilton Beach lost share of searches among crock pot brands worldwide, from 3.7% to 2.6%.

  6. In September 2026, All-Clad lost share of searches among crock pot brands worldwide, from 4.5% to 3.9%.

How are Hamilton Beach’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hamilton beach
  • hamilton beach chopper
  • hamilton beach food chopper

Do you work for Hamilton Beach? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hamilton Beach compete?

Hamilton Beach is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Crock pot brands6th of 62.6%Shown above
Hand mixer brands5th of 62.7%Show ranking
Turkey roaster brands4th of 44%Show ranking
Bread maker brands6th of 64.8%Show ranking
Toaster brands5th of 74.8%Show ranking
Mini chopper brands4th of 40.08%Show ranking
Tea kettle brands4th of 65.4%Show ranking
Slow cooker brands6th of 76.1%Show ranking
Egg cooker brands3rd of 416.1%Show ranking
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