Hamilton Beach vs Le Creuset:Which is more popular?
In September 2026, Le Creuset had more branded searches than Hamilton Beach among turkey roaster brands worldwide. Le Creuset had about 1.5 million branded searches, while Hamilton Beach had 74,000. Le Creuset made up 81.1% of all turkey roaster brand searches we track, and Hamilton Beach accounted for 4%. When we asked ChatGPT and Google AI Overviews about turkey roaster brands, Hamilton Beach appeared in three of the four answers and Le Creuset in one. Hamilton Beach and Le Creuset were each mentioned first in one of the two answers.
Who do people search for more?
Le Creuset, about 20 searches for every 1 for Hamilton Beach
Who does AI mention more?
Hamilton Beach, mentioned in 3 of 4 answers, Le Creuset in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top turkey roaster brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hamilton Beach was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Le Creuset was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hamilton Beach and Le Creuset were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
All-Clad1st
Cuisinart2nd- Hamilton Beach3rd
- Le Creuset4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- All-Clad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hamilton Beach3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cuisinart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Le Creuset1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about turkey roaster brands
4 answers
Asked ChatGPT
“Which turkey roaster brand should I buy?”
Asked ChatGPT
“What are the best turkey roaster brands?”
Asked ChatGPT
“What's the best turkey roaster brand for holiday roasting?”
Searched Google, AI Overview
“turkey roaster pan”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“oven roaster for turkey”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hamilton Beach or Le Creuset more popular in search?
This chart shows how often people search Google for Hamilton Beach and Le Creuset by name. Each line represents a brand's share of searches for all four turkey roaster brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Le Creuset, Hamilton Beach. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Cuisinart | All-Clad | Hamilton Beach |
|---|---|---|---|---|
| Oct 2025 | 78.5% | 10.5% | 7.1% | 3.9% |
| Nov 2025 | 78.3% | 10.5% | 8.6% | 2.6% |
| Dec 2025 | 77.8% | 10.5% | 8.5% | 3.1% |
| Jan 2026 | 75.6% | 12.4% | 8.3% | 3.7% |
| Feb 2026 | 77.2% | 10.4% | 8.5% | 3.8% |
| Mar 2026 | 76% | 12.5% | 6.9% | 4.6% |
| Apr 2026 | 77.8% | 10.5% | 7% | 4.7% |
| May 2026 | 76% | 12.5% | 6.9% | 4.6% |
| Jun 2026 | 71.6% | 9.7% | 14.4% | 4.3% |
| Jul 2026 | 75.2% | 12.4% | 6.8% | 5.6% |
| Aug 2026 | 75.2% | 12.4% | 6.8% | 5.6% |
| Sep 2026 | 81.1% | 8.9% | 5.9% | 4% |
How has the Hamilton Beach and Le Creuset comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Hamilton Beach in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among turkey roaster brands worldwide moved from 3.9% to 4%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among turkey roaster brands worldwide moved from 78.5% to 81.1%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for turkey roaster brands worldwide in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among turkey roaster brands worldwide, from 75.2% to 81.1%.
In September 2026, Hamilton Beach lost share of searches among turkey roaster brands worldwide, from 5.6% to 4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hamilton Beach’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hamilton Beach
1 branded search term
- hamilton beach
Le Creuset
1 branded search term
- le creuset
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