Brandwave

How popular isLe Creuset in search?

In August 2026, there were an estimated 1.2M branded searches for Le Creuset worldwide which is down 18.7% over the last 11 months. Le Creuset holds 78.9% estimated Share of Search among bakeware brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Le Creuset78.9%
  2. Pyrex13%
  3. Wiltshire7.1%
  4. USA Pan0.64%
  5. Baker's Secret0.16%
  6. Chicago Metallic0.16%
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Which bakeware brands compete with Le Creuset?

Le Creuset against bakeware brands worldwide, by month

Share of Search by month for Le Creuset, Pyrex, Wiltshire. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetPyrexWiltshireUSA PanBaker's SecretChicago Metallic
Oct 202584.6%9.3%5.1%0.68%0.11%0.16%
Nov 202588.2%7.9%2.9%0.71%0.09%0.11%
Dec 202588.1%7.9%2.9%0.87%0.11%0.14%
Jan 202682.8%11.1%5%0.82%0.13%0.16%
Feb 202681.8%11.1%6.1%0.81%0.11%0.19%
Mar 202680.7%10.9%7.3%0.8%0.13%0.19%
Apr 202681.9%11.1%6.1%0.66%0.13%0.16%
May 202680.8%10.9%7.3%0.66%0.16%0.16%
Jun 202682%11.1%6.1%0.54%0.13%0.16%
Jul 202681.9%11.1%6.1%0.66%0.13%0.16%
Aug 202678.9%13%7.1%0.64%0.16%0.16%
Sep 2026——————

  1. 1.Le Creuset

    78.9%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -3 points.

  2. 2.Pyrex

    13%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +1.9 points.

  3. 3.Wiltshire

    7.1%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1 points.

  4. 4.USA Pan

    0.64%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Baker's Secret

    0.16%

    Moved from 6th to 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Chicago Metallic

    0.16%

    Moved from 5th to 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Le Creuset and its closest rivals

How has branded search demand for Le Creuset changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Le Creuset worldwide fell from 1.5M to 1.2M.
  • Across the 11 months ending August 2026, Le Creuset’s estimated Share of Search among bakeware brands worldwide decreased from 84.6% to 78.9%.
  • Across the 11 months ending August 2026, Le Creuset’s estimated Share of Search among bakeware brands worldwide peaked at 88.2% in November 2025 and was lowest at 78.9% in August 2026.

How did search popularity change for bakeware brands worldwide in August 2026?

  1. In August 2026, Pyrex gained estimated Share of Search among bakeware brands worldwide, from 11.1% to 13%.

  2. In August 2026, Wiltshire gained estimated Share of Search among bakeware brands worldwide, from 6.1% to 7.1%.

  3. In August 2026, Le Creuset lost estimated Share of Search among bakeware brands worldwide, from 81.9% to 78.9%.

  4. In August 2026, Baker's Secret rose from 6th to 5th among bakeware brands worldwide.

  5. In August 2026, Chicago Metallic fell from 5th to 6th among bakeware brands worldwide.

  6. Estimated monthly branded searches for USA Pan worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is Le Creuset measured?

Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • le creuset

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How the Brand Demand Index is measured

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