How popular isHexClad in search?
In September 2026, there were an estimated 307K branded searches for HexClad worldwide which is down 28.5% over the last 12 months. HexClad holds 33.6% estimated Share of Search among premium cookware brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which premium cookware brands compete with HexClad?
Share of Search by month for HexClad, Made In, Our Place, All-Clad, Caraway. The figures are in the table below the chart.
View monthly share of search table
| Month | HexClad | Made In | Our Place | All-Clad | Caraway |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 18.8% | 19.6% | 17.6% | 5.4% |
| Nov 2025 | 43% | 17.3% | 18.5% | 14.8% | 6.4% |
| Dec 2025 | 39.3% | 16.5% | 19.7% | 17.1% | 7.4% |
| Jan 2026 | 34% | 20.4% | 20% | 18.9% | 6.7% |
| Feb 2026 | 36.2% | 20.9% | 17.2% | 19.6% | 6.1% |
| Mar 2026 | 32.7% | 20.8% | 21.9% | 18.2% | 6.5% |
| Apr 2026 | 36.6% | 16.7% | 24.8% | 16.7% | 5.2% |
| May 2026 | 36.6% | 21.2% | 18.8% | 17.3% | 6.1% |
| Jun 2026 | 29.7% | 19% | 17.8% | 28.7% | 4.8% |
| Jul 2026 | 36.2% | 22.1% | 18% | 18.1% | 5.6% |
| Aug 2026 | 34.1% | 21.8% | 20.6% | 16.8% | 6.7% |
| Sep 2026 | 33.6% | 22.9% | 21.1% | 15.7% | 6.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.6% | 307K | -0.03% | -0.5 points | |
| 2, held 2nd | 22.9% | 209K | +6.9% | +1.2 points | |
| 3, held 3rd | 21.1% | 193K | +3.9% | +0.5 points | |
| 4, held 4th | 15.7% | 143K | -4.9% | -1.1 points | |
| 5, held 5th | 6.6% | 60.6K | +0.03% | -0.1 points |
1.
HexClad33.6%
Held 1st. 307K estimated branded searches, -0.03% vs prior month. Share -0.5 points.
2.
Made In22.9%
Held 2nd. 209K estimated branded searches, +6.9% vs prior month. Share +1.2 points.
21.1%
Held 3rd. 193K estimated branded searches, +3.9% vs prior month. Share +0.5 points.
4.
All-Clad15.7%
Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -1.1 points.
5.
Caraway6.6%
Held 5th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.1 points.
Compare search popularity between HexClad and its closest rivals
How has branded search demand for HexClad changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HexClad worldwide fell from 429K to 307K.
- Across the 12 months ending September 2026, HexClad’s estimated Share of Search among premium cookware brands worldwide decreased from 38.6% to 33.6%.
- Across the 12 months ending September 2026, HexClad’s estimated Share of Search among premium cookware brands worldwide peaked at 43% in November 2025 and was lowest at 29.7% in June 2026.
How did search popularity change for premium cookware brands worldwide in September 2026?
4 changes
In September 2026, Made In gained estimated Share of Search among premium cookware brands worldwide, from 21.8% to 22.9%.
In September 2026, All-Clad lost estimated Share of Search among premium cookware brands worldwide, from 16.8% to 15.7%.
In September 2026, HexClad lost estimated Share of Search among premium cookware brands worldwide, from 34.1% to 33.6%.
Our Place’s estimated Share of Search among premium cookware brands worldwide has gained ground for 3 months in a row, from 17.8% to 21.1% in September 2026.
Where does HexClad compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Grill pan brands | 3rd of 8 | 8.4% | Show ranking |
| Pots and pans brands | 3rd of 7 | 8.6% | Show ranking |
| Frying pan brands | 3rd of 7 | 9.1% | Show ranking |
| Cookware brands | 2nd of 4 | 13.7% | Show ranking |
| Roasting pan brands | 2nd of 6 | 13.7% | Show ranking |
| Premium cookware brands | 1st of 5 | 33.6% | Shown above |
How is HexClad measured?
Brandwave collects information about searches that people make online using HexClad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- cookware hexclad
- hexclad
- hexclad cookware
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Is HexClad your brand?
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