Brandwave

HexClad vs Tefal:Which is more popular?

In September 2026, Tefal had more branded searches than HexClad among frying pan brands worldwide. Tefal had about 500,000 branded searches, while HexClad had 90. Tefal made up 18.5% of all frying pan brand searches we track, and HexClad accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about frying pan brands, Tefal appeared in two of the five answers and HexClad in none.

Among frying pan brands worldwide in September 2026

Who do people search for more?

Tefal, about 5550 searches for every 1 for HexClad

Tefal 500K searchesHexClad 90 searches

Who does AI mention more?

Tefal, mentioned in 2 of 5 answers, HexClad in 0

Tefal in 2 of 5HexClad in 0 of 5

Who does AI recommend more?

Tefal, the only one of the two named

Tefal first in 2HexClad never named

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Top frying pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HexClad did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tramontina1st
  2. All-Clad2nd
  3. Lodge3rd
  4. Tefal4th
  5. Le Creuset5th
  6. Caraway6th
  7. Made In7th
  8. Circulon–
  9. Ninja–
  10. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tramontina4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about frying pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is HexClad or Tefal more popular in search?

This chart shows how often people search Google for HexClad and Tefal by name. Each line represents a brand's share of searches for all ten frying pan brands we track, month by month, from English-language searches worldwide.

HexClad and Tefal among frying pan brands worldwide, by month

Share of searches by month for Tefal, HexClad. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalTramontinaMade InAll-CladLodgeCarawayCirculonNinjaHexClad
Oct 202554.3%18.5%10.9%4.9%4.9%3.3%2.2%0.66%0.36%<0.01%
Nov 202553.1%18.6%8.7%5.8%5.8%3.2%3.9%0.53%0.35%<0.01%
Dec 202556.8%15.8%7.6%5.1%6.2%3.4%4.2%0.46%0.38%<0.01%
Jan 202650.2%20.9%10.1%5.5%5.5%3.7%3%0.74%0.4%<0.01%
Feb 202650.5%21.1%10.2%5.6%5.6%3.7%2.5%0.41%0.41%<0.01%
Mar 202650.1%21%12.4%5.5%4.5%3%2.5%0.5%0.41%<0.01%
Apr 202652.6%18%13%4.7%4.7%3.9%2.1%0.43%0.43%<0.01%
May 202650.1%20.5%12.4%5.5%4.5%3.7%2.5%0.41%0.33%<0.01%
Jun 202649.5%16.6%12.2%5.5%10%3.7%2%0.33%0.27%<0.01%
Jul 202653.9%15.1%13.3%6%4.9%4%2.2%0.36%0.29%<0.01%
Aug 202651.9%17.7%12.8%5.7%4.7%3.8%2.6%0.42%0.34%<0.01%
Sep 202655.6%18.5%11.1%5%4.1%2.7%2.2%0.37%0.37%<0.01%

How has the HexClad and Tefal comparison changed over the last 12 months?

3 findings
  • Tefal was ahead of HexClad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HexClad’s share of searches among frying pan brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 90.
  • Across the 12 months ending September 2026, Tefal’s share of searches among frying pan brands worldwide held steady at 18.5%, and its estimated monthly branded searches moved from 511K to 500K.

How did search popularity change for frying pan brands worldwide in September 2026?

2 changes

  1. In September 2026, Tefal gained share of searches among frying pan brands worldwide, from 17.7% to 18.5%.

  2. Estimated monthly branded searches for HexClad worldwide fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HexClad’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HexClad

1 branded search term

  • cookware hexclad

Tefal

2 branded search terms

  • tefal
  • tefal ingenio

How the Brand Demand Index is measured

Other head-to-heads among frying pan brands

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