Cookware brands:Which are searched most?
In September 2026, Le Creuset was the most searched among cookware brands worldwide, with an estimated 1.5M branded searches and 66.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Le Creuset66.9%
HexClad13.7%
Tramontina13.4%
Staub6%
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Share of SearchLeaderboard
Compare the pots, pans and cookware brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Le Creuset, HexClad, Tramontina, Staub. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | HexClad | Tramontina | Staub |
|---|---|---|---|---|
| Oct 2025 | 62.6% | 17.9% | 12.6% | 6.9% |
| Nov 2025 | 56.5% | 28% | 9.3% | 6.2% |
| Dec 2025 | 61.2% | 23.9% | 8.2% | 6.7% |
| Jan 2026 | 61% | 18.6% | 12.2% | 8.2% |
| Feb 2026 | 62.2% | 18.4% | 12.5% | 6.9% |
| Mar 2026 | 62.2% | 15.6% | 15.3% | 6.9% |
| Apr 2026 | 61.6% | 17.7% | 15.2% | 5.6% |
| May 2026 | 61.2% | 18.1% | 15.1% | 5.5% |
| Jun 2026 | 63.6% | 16% | 15.7% | 4.7% |
| Jul 2026 | 63.2% | 16.6% | 15.6% | 4.7% |
| Aug 2026 | 63% | 15.8% | 15.5% | 5.7% |
| Sep 2026 | 66.9% | 13.7% | 13.4% | 6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.9% | 1.5M | +23% | +3.9 points | |
| 2, held 2nd | 13.7% | 307K | -0.03% | -2.2 points | |
| 3, held 3rd | 13.4% | 301K | 0% | -2.1 points | |
| 4, held 4th | 6% | 135K | +22.7% | +0.3 points |
66.9%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.9 points.
2.
HexClad13.7%
Held 2nd. 307K estimated branded searches, -0.03% vs prior month. Share -2.2 points.
13.4%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -2.1 points.
4.
Staub6%
Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
Compare search popularity between leading brands
- Le Creuset vs HexClad: compare search popularity
- Le Creuset vs Tramontina: compare search popularity
- Le Creuset vs Staub: compare search popularity
- HexClad vs Tramontina: compare search popularity
- HexClad vs Staub: compare search popularity
- Tramontina vs Staub: compare search popularity
- Compare any of these brands
Which brand is most popular in search among cookware brands worldwide?
4 brands
In September 2026, Le Creuset was the most searched among cookware brands worldwide, with an estimated 1.5M branded searches and 66.9% estimated Share of Search within this set. HexClad is in 2nd place, 53.2 percentage points behind at 13.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Le Creuset | 62.6% → 66.9% | 66.9%Sep 2026 | 56.5%Nov 2025 | 1st |
| HexClad | 17.9% → 13.7% | 28%Nov 2025 | 13.7%Sep 2026 | 2nd |
| Tramontina | 12.6% → 13.4% | 15.7%Jun 2026 | 8.2%Dec 2025 | 3rd |
| Staub | 6.9% → 6% | 8.2%Jan 2026 | 4.7%Jul 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among cookware brands worldwide increased from 62.6% to 66.9%.
- Across the 12 months ending September 2026, HexClad’s estimated Share of Search among cookware brands worldwide decreased from 17.9% to 13.7%.
- Across the 12 months ending September 2026, Tramontina’s estimated Share of Search among cookware brands worldwide increased from 12.6% to 13.4%.
- Across the 12 months ending September 2026, Staub’s estimated Share of Search among cookware brands worldwide decreased from 6.9% to 6%.
- Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among cookware brands worldwide peaked at 66.9% in September 2026 and was lowest at 56.5% in November 2025.
- Across the 12 months ending September 2026, HexClad’s estimated Share of Search among cookware brands worldwide peaked at 28% in November 2025 and was lowest at 13.7% in September 2026.
- Across the 12 months ending September 2026, Tramontina’s estimated Share of Search among cookware brands worldwide peaked at 15.7% in June 2026 and was lowest at 8.2% in December 2025.
- Across the 12 months ending September 2026, Staub’s estimated Share of Search among cookware brands worldwide peaked at 8.2% in January 2026 and was lowest at 4.7% in July 2026.
How did search popularity change for cookware brands worldwide in September 2026?
4 changes
In September 2026, Le Creuset gained estimated Share of Search among cookware brands worldwide, from 63% to 66.9%.
In September 2026, HexClad lost estimated Share of Search among cookware brands worldwide, from 15.8% to 13.7%.
In September 2026, Tramontina lost estimated Share of Search among cookware brands worldwide, from 15.5% to 13.4%.
Estimated monthly branded searches for Staub worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
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