Brandwave

How popular isHexClad in search?

In September 2026, there were an estimated 307K branded searches for HexClad worldwide which is down 28.5% over the last 12 months. HexClad holds 13.7% estimated Share of Search among cookware brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset66.9%
  2. HexClad13.7%
  3. Tramontina13.4%
  4. Staub6%
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Which cookware brands compete with HexClad?

HexClad against cookware brands worldwide, by month

Share of Search by month for Le Creuset, HexClad, Tramontina, Staub. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetHexCladTramontinaStaub
Oct 202562.6%17.9%12.6%6.9%
Nov 202556.5%28%9.3%6.2%
Dec 202561.2%23.9%8.2%6.7%
Jan 202661%18.6%12.2%8.2%
Feb 202662.2%18.4%12.5%6.9%
Mar 202662.2%15.6%15.3%6.9%
Apr 202661.6%17.7%15.2%5.6%
May 202661.2%18.1%15.1%5.5%
Jun 202663.6%16%15.7%4.7%
Jul 202663.2%16.6%15.6%4.7%
Aug 202663%15.8%15.5%5.7%
Sep 202666.9%13.7%13.4%6%

  1. 1.Le Creuset

    66.9%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.9 points.

  2. 2.HexClad

    13.7%

    Held 2nd. 307K estimated branded searches, -0.03% vs prior month. Share -2.2 points.

  3. 3.Tramontina

    13.4%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -2.1 points.

  4. 4.Staub

    6%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

Compare search popularity between HexClad and its closest rivals

Every comparison with HexClad

How has branded search demand for HexClad changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HexClad worldwide fell from 429K to 307K.
  • Across the 12 months ending September 2026, HexClad’s estimated Share of Search among cookware brands worldwide decreased from 17.9% to 13.7%.
  • Across the 12 months ending September 2026, HexClad’s estimated Share of Search among cookware brands worldwide peaked at 28% in November 2025 and was lowest at 13.7% in September 2026.

How did search popularity change for cookware brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among cookware brands worldwide, from 63% to 66.9%.

  2. In September 2026, HexClad lost estimated Share of Search among cookware brands worldwide, from 15.8% to 13.7%.

  3. In September 2026, Tramontina lost estimated Share of Search among cookware brands worldwide, from 15.5% to 13.4%.

  4. Estimated monthly branded searches for Staub worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does HexClad compete?

HexClad is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Grill Pan brands3rd of 88.4%Show ranking
Pots And Pans brands3rd of 78.6%Show ranking
Frying Pan brands3rd of 79.1%Show ranking
Cookware brands2nd of 413.7%Shown above
Roasting Pan brands2nd of 613.7%Show ranking
Premium cookware brands1st of 533.6%Show ranking

How is HexClad measured?

Brandwave collects information about searches that people make online using HexClad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • cookware hexclad
  • hexclad
  • hexclad cookware

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How the Brand Demand Index is measured

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