Brandwave

How popular isOur Place in search?

In September 2026, there were an estimated 193K branded searches for Our Place worldwide which is down 11.5% over the last 12 months. Our Place holds 21.1% estimated Share of Search among premium cookware brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. HexClad33.6%
  2. Made In22.9%
  3. Our Place21.1%
  4. All-Clad15.7%
  5. Caraway6.6%
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Which premium cookware brands compete with Our Place?

Our Place against premium cookware brands worldwide, by month

Share of Search by month for HexClad, Made In, Our Place, All-Clad, Caraway. The figures are in the table below the chart.

View monthly share of search table
MonthHexCladMade InOur PlaceAll-CladCaraway
Oct 202538.6%18.8%19.6%17.6%5.4%
Nov 202543%17.3%18.5%14.8%6.4%
Dec 202539.3%16.5%19.7%17.1%7.4%
Jan 202634%20.4%20%18.9%6.7%
Feb 202636.2%20.9%17.2%19.6%6.1%
Mar 202632.7%20.8%21.9%18.2%6.5%
Apr 202636.6%16.7%24.8%16.7%5.2%
May 202636.6%21.2%18.8%17.3%6.1%
Jun 202629.7%19%17.8%28.7%4.8%
Jul 202636.2%22.1%18%18.1%5.6%
Aug 202634.1%21.8%20.6%16.8%6.7%
Sep 202633.6%22.9%21.1%15.7%6.6%
  1. 1.HexClad

    33.6%

    Held 1st. 307K estimated branded searches, -0.03% vs prior month. Share -0.5 points.

  2. 2.Made In

    22.9%

    Held 2nd. 209K estimated branded searches, +6.9% vs prior month. Share +1.2 points.

  3. 3.Our Place

    21.1%

    Held 3rd. 193K estimated branded searches, +3.9% vs prior month. Share +0.5 points.

  4. 4.All-Clad

    15.7%

    Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -1.1 points.

  5. 5.Caraway

    6.6%

    Held 5th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.1 points.

Compare search popularity between Our Place and its closest rivals

How has branded search demand for Our Place changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Our Place worldwide fell from 218K to 193K.
  • Across the 12 months ending September 2026, Our Place’s estimated Share of Search among premium cookware brands worldwide increased from 19.6% to 21.1%.
  • Across the 12 months ending September 2026, Our Place’s estimated Share of Search among premium cookware brands worldwide peaked at 24.8% in April 2026 and was lowest at 17.2% in February 2026.
  • Across the 12 months ending September 2026, Our Place fell from 2nd to 3rd among premium cookware brands worldwide.

How did search popularity change for premium cookware brands worldwide in September 2026?

  1. In September 2026, Made In gained estimated Share of Search among premium cookware brands worldwide, from 21.8% to 22.9%.

  2. In September 2026, All-Clad lost estimated Share of Search among premium cookware brands worldwide, from 16.8% to 15.7%.

  3. In September 2026, HexClad lost estimated Share of Search among premium cookware brands worldwide, from 34.1% to 33.6%.

  4. Our Place’s estimated Share of Search among premium cookware brands worldwide has gained ground for 3 months in a row, from 17.8% to 21.1% in September 2026.

How is Our Place measured?

Brandwave collects information about searches that people make online using Our Place’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • always pan
  • cookware our place
  • our place
  • our place cookware

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How the Brand Demand Index is measured

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Is Our Place your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.