How popular isAll-Clad in search?
In September 2026, there were an estimated 143K branded searches for All-Clad worldwide which is down 26.8% over the last 12 months. All-Clad holds 15.7% estimated Share of Search among premium cookware brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which premium cookware brands compete with All-Clad?
Share of Search by month for HexClad, Made In, Our Place, All-Clad, Caraway. The figures are in the table below the chart.
View monthly share of search table
| Month | HexClad | Made In | Our Place | All-Clad | Caraway |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 18.8% | 19.6% | 17.6% | 5.4% |
| Nov 2025 | 43% | 17.3% | 18.5% | 14.8% | 6.4% |
| Dec 2025 | 39.3% | 16.5% | 19.7% | 17.1% | 7.4% |
| Jan 2026 | 34% | 20.4% | 20% | 18.9% | 6.7% |
| Feb 2026 | 36.2% | 20.9% | 17.2% | 19.6% | 6.1% |
| Mar 2026 | 32.7% | 20.8% | 21.9% | 18.2% | 6.5% |
| Apr 2026 | 36.6% | 16.7% | 24.8% | 16.7% | 5.2% |
| May 2026 | 36.6% | 21.2% | 18.8% | 17.3% | 6.1% |
| Jun 2026 | 29.7% | 19% | 17.8% | 28.7% | 4.8% |
| Jul 2026 | 36.2% | 22.1% | 18% | 18.1% | 5.6% |
| Aug 2026 | 34.1% | 21.8% | 20.6% | 16.8% | 6.7% |
| Sep 2026 | 33.6% | 22.9% | 21.1% | 15.7% | 6.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.6% | 307K | -0.03% | -0.5 points | |
| 2, held 2nd | 22.9% | 209K | +6.9% | +1.2 points | |
| 3, held 3rd | 21.1% | 193K | +3.9% | +0.5 points | |
| 4, held 4th | 15.7% | 143K | -4.9% | -1.1 points | |
| 5, held 5th | 6.6% | 60.6K | +0.03% | -0.1 points |
1.
HexClad33.6%
Held 1st. 307K estimated branded searches, -0.03% vs prior month. Share -0.5 points.
2.
Made In22.9%
Held 2nd. 209K estimated branded searches, +6.9% vs prior month. Share +1.2 points.
21.1%
Held 3rd. 193K estimated branded searches, +3.9% vs prior month. Share +0.5 points.
4.
All-Clad15.7%
Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -1.1 points.
5.
Caraway6.6%
Held 5th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.1 points.
Compare search popularity between All-Clad and its closest rivals
Every comparison with All-Clad
24 comparisons
- All-Clad vs Our Place
- All-Clad vs Big Green Egg
- All-Clad vs Breville
- All-Clad vs KitchenAid
- All-Clad vs Le Creuset
- All-Clad vs Ooni
- All-Clad vs Staub
- All-Clad vs Tefal
- All-Clad vs Tupperware
- All-Clad vs Cuisinart
- All-Clad vs Joseph Joseph
- All-Clad vs Made In
- All-Clad vs Oxo
- All-Clad vs Pyrex
- All-Clad vs Gozney
- All-Clad vs Kamado Joe
- All-Clad vs Caraway
- All-Clad vs Scanpan
- All-Clad vs Broil King
- All-Clad vs Circulon
- All-Clad vs Chicago Metallic
- All-Clad vs Ninja
- All-Clad vs Epicurean
- All-Clad vs HexClad
How has branded search demand for All-Clad changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for All-Clad worldwide fell from 196K to 143K.
- Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among premium cookware brands worldwide decreased from 17.6% to 15.7%.
- Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among premium cookware brands worldwide peaked at 28.7% in June 2026 and was lowest at 14.8% in November 2025.
How did search popularity change for premium cookware brands worldwide in September 2026?
4 changes
In September 2026, Made In gained estimated Share of Search among premium cookware brands worldwide, from 21.8% to 22.9%.
In September 2026, All-Clad lost estimated Share of Search among premium cookware brands worldwide, from 16.8% to 15.7%.
In September 2026, HexClad lost estimated Share of Search among premium cookware brands worldwide, from 34.1% to 33.6%.
Our Place’s estimated Share of Search among premium cookware brands worldwide has gained ground for 3 months in a row, from 17.8% to 21.1% in September 2026.
Where does All-Clad compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Measuring spoons brands | 4th of 4 | 3.1% | Show ranking |
| Measuring cups brands | 5th of 6 | 3.8% | Show ranking |
| Griddle pan brands | 4th of 6 | 4.9% | Show ranking |
| Pots and pans brands | 4th of 7 | 5.5% | Show ranking |
| Grill pan brands | 3rd of 8 | 5.6% | Show ranking |
| Loaf pan brands | 4th of 6 | 5.6% | Show ranking |
| Roasting pan brands | 3rd of 6 | 6% | Show ranking |
| Frying pan brands | 3rd of 7 | 6% | Show ranking |
| Turkey roaster brands | 3rd of 3 | 6.2% | Show ranking |
| Crock pot brands | 3rd of 4 | 6.6% | Show ranking |
| Saute pan brands | 2nd of 3 | 6.6% | Show ranking |
| Belgian waffle maker brands | 4th of 4 | 8.4% | Show ranking |
| Premium cookware brands | 4th of 5 | 15.7% | Shown above |
| Pizza stone brands | 3rd of 6 | 17.4% | Show ranking |
| Mixing bowls brands | 3rd of 4 | 20.8% | Show ranking |
| Waffle iron brands | 3rd of 3 | 22.5% | Show ranking |
| Pizza cutter brands | 2nd of 4 | 31.5% | Show ranking |
How is All-Clad measured?
Brandwave collects information about searches that people make online using All-Clad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- all clad
- all-clad
- all-clad cookware
- cookware all-clad
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Is All-Clad your brand?
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