Brandwave

How popular isAll-Clad?

In September 2026, people searched for All-Clad by name about 143,000 times worldwide, a 26.8% decrease from the previous year. These searches made up 4.4% of all global induction pans brand searches, placing All-Clad fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about induction pans brands, All-Clad appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

All-Clad is the fourth most searched of 7 competitors and the most recommended in AI answers.

  1. Le CreusetShare of searches 59.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. TefalShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. TramontinaShare of searches 12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. All-CladShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. DemeyereShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top induction pans brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, All-Clad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. All-Clad is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. All-Clad1st
  2. Tramontina2nd
  3. Demeyere3rd
  4. Tefal4th
  5. Le Creuset5th
  6. Circulon–
  7. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • All-Clad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Demeyere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction pans brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which induction pans brands compete with All-Clad?

All-Clad against induction pans brands worldwide, by month

Share of searches by month for Le Creuset, Tefal, Tramontina, All-Clad. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalTramontinaAll-CladDemeyereCirculonNinja
Oct 202558.3%22.7%11.7%5.2%1.3%0.7%0.02%
Nov 202558.3%23.9%9.6%6.4%1.3%0.58%0.02%
Dec 202562.6%20.5%8.4%6.9%1.1%0.51%0.02%
Jan 202654.7%26%11%6%1.5%0.81%0.02%
Feb 202655.1%25.8%11.1%6.1%1.5%0.45%0.02%
Mar 202654.3%25.4%13.4%4.9%1.5%0.54%0.02%
Apr 202657.1%21.9%14.1%5.2%1.3%0.46%0.02%
May 202654.9%24.7%13.5%4.9%1.5%0.45%0.02%
Jun 202654%20.3%13.3%10.9%1.2%0.36%0.01%
Jul 202659.3%19%14.6%5.3%1.3%0.39%0.01%
Aug 202656.7%22.2%14%5.1%1.5%0.46%0.01%
Sep 202659.7%22.3%12%4.4%1.3%0.39%0.01%

  1. 1.Le Creuset

    59.7%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3 points.

  2. 2.Tefal

    22.3%

    Held 2nd. 560K estimated branded searches, +17.2% vs prior month. Share +0.1 points.

  3. 3.Tramontina

    12%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.All-Clad

    4.4%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Demeyere

    1.3%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Circulon

    0.39%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Ninja

    0.01%

    Held 7th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between All-Clad and its closest rivals

Every comparison with All-Clad

40 comparisons

How has branded search demand for All-Clad changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for All-Clad worldwide fell from 196K to 143K.
  • Across the 12 months ending September 2026, All-Clad’s share of searches among induction pans brands worldwide decreased from 5.2% to 4.4%.
  • Across the 12 months ending September 2026, All-Clad’s share of searches among induction pans brands worldwide peaked at 10.9% in June 2026 and was lowest at 4.4% in September 2026.

How did search popularity change for induction pans brands worldwide in September 2026?

5 changes

  1. In September 2026, Le Creuset gained share of searches among induction pans brands worldwide, from 56.7% to 59.7%.

  2. In September 2026, Tramontina lost share of searches among induction pans brands worldwide, from 14% to 12%.

  3. In September 2026, All-Clad lost share of searches among induction pans brands worldwide, from 5.1% to 4.4%.

  4. Estimated monthly branded searches for Ninja worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

  5. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

How are All-Clad’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using All-Clad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • all clad
  • all-clad
  • all-clad cookware
  • cookware all-clad

Do you work for All-Clad? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does All-Clad compete?

All-Clad is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Measuring spoons brands4th of 63.1%Show ranking
Measuring cups brands5th of 73.6%Show ranking
Crock pot brands4th of 63.9%Show ranking
Frying pan brands5th of 104.1%Show ranking
Cookware brands5th of 74.2%Show ranking
Premium cookware brands5th of 95.7%Show ranking
Induction pans brands4th of 74.4%Shown above
Griddle pan brands4th of 94.4%Show ranking
Pots and pans brands5th of 94.7%Show ranking
Saute pan brands4th of 65%Show ranking
Grill pan brands4th of 105.1%Show ranking
Loaf pan brands3rd of 85.5%Show ranking
Turkey roaster brands3rd of 45.9%Show ranking
Roasting pan brands3rd of 66%Show ranking
Mixing bowls brands3rd of 515.9%Show ranking
Pizza stone brands3rd of 716.8%Show ranking
Waffle iron brands3rd of 421.7%Show ranking
Belgian waffle maker brands3rd of 521.9%Show ranking
Pizza cutter brands2nd of 431.5%Show ranking
Kitchen utensil brands1st of 532.3%Show ranking
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