Brandwave

How popular isAll-Clad in search?

In September 2026, there were an estimated 143K branded searches for All-Clad worldwide which is down 26.8% over the last 12 months. All-Clad holds 4.1% estimated Share of Search among griddle pan brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset43%
  2. Ninja32.7%
  3. Tefal16%
  4. All-Clad4.1%
  5. Staub3.9%
  6. Circulon0.28%
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Which griddle pan brands compete with All-Clad?

All-Clad against griddle pan brands worldwide, by month

Share of Search by month for Le Creuset, Ninja, Tefal, All-Clad, Staub. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetNinjaTefalAll-CladStaubCirculon
Oct 202542.1%30.8%16.4%5.5%4.6%0.51%
Nov 202540.5%31.2%16.6%6.9%4.4%0.4%
Dec 202542.8%30.8%14%7.3%4.7%0.35%
Jan 202636.9%33.8%17.6%6.3%4.9%0.55%
Feb 202637.9%33.7%17.8%6.1%4.2%0.31%
Mar 202638.2%34%17.9%5.3%4.2%0.38%
Apr 202639.8%35.8%15.2%5.2%3.6%0.32%
May 202640.3%31.9%18.2%5.6%3.6%0.33%
Jun 202638.5%34.6%14.4%9.3%2.9%0.26%
Jul 202643.5%33.3%13.9%5.7%3.2%0.29%
Aug 202639.2%36.7%15.4%4.8%3.5%0.32%
Sep 202643%32.7%16%4.1%3.9%0.28%

  1. 1.Le Creuset

    43%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3.8 points.

  2. 2.Ninja

    32.7%

    Held 2nd. 1.1M estimated branded searches, 0% vs prior month. Share -4 points.

  3. 3.Tefal

    16%

    Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +0.7 points.

  4. 4.All-Clad

    4.1%

    Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -0.7 points.

  5. 5.Staub

    3.9%

    Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. 6.Circulon

    0.28%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between All-Clad and its closest rivals

Every comparison with All-Clad

How has branded search demand for All-Clad changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for All-Clad worldwide fell from 196K to 143K.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among griddle pan brands worldwide decreased from 5.5% to 4.1%.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among griddle pan brands worldwide peaked at 9.3% in June 2026 and was lowest at 4.1% in September 2026.

How did search popularity change for griddle pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among griddle pan brands worldwide, from 39.2% to 43%.

  2. In September 2026, Tefal gained estimated Share of Search among griddle pan brands worldwide, from 15.4% to 16%.

  3. In September 2026, Ninja lost estimated Share of Search among griddle pan brands worldwide, from 36.7% to 32.7%.

  4. In September 2026, All-Clad lost estimated Share of Search among griddle pan brands worldwide, from 4.8% to 4.1%.

  5. Staub’s estimated Share of Search among griddle pan brands worldwide has gained ground for 3 months in a row, from 2.9% to 3.9% in September 2026.

  6. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

Where does All-Clad compete?

All-Clad is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Measuring spoons brands4th of 43.7%Show ranking
Grill pan brands6th of 83.9%Show ranking
Pots and pans brands6th of 74%Show ranking
Griddle pan brands4th of 64.1%Shown above
Frying pan brands5th of 74.2%Show ranking
Measuring cups brands4th of 64.3%Show ranking
Crock pot brands4th of 45.2%Show ranking
Belgian waffle maker brands4th of 46%Show ranking
Roasting pan brands4th of 66.4%Show ranking
Loaf pan brands3rd of 67.2%Show ranking
Turkey roaster brands3rd of 37.7%Show ranking
Saute pan brands2nd of 38.4%Show ranking
Pizza stone brands3rd of 610%Show ranking
Waffle iron brands3rd of 311.6%Show ranking
Premium cookware brands4th of 515.7%Show ranking
Mixing bowls brands2nd of 424.4%Show ranking
Pizza cutter brands3rd of 424.6%Show ranking

How is All-Clad measured?

Brandwave collects information about searches that people make online using All-Clad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • all clad
  • all-clad
  • all-clad cookware
  • cookware all-clad

Do you work for All-Clad? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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