Brandwave

Waffle iron brands:Which are searched most?

In September 2026, Cuisinart was the most searched among waffle iron brands worldwide, with an estimated 213K branded searches and 43.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cuisinart43.6%
  2. Breville33.8%
  3. All-Clad22.5%

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Share of SearchLeaderboard

Compare the waffle iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among waffle iron brands worldwide, by month

Share of Search by month for Cuisinart, Breville, All-Clad. The figures are in the table below the chart.

View monthly share of search table
MonthCuisinartBrevilleAll-Clad
Oct 202548.7%25.7%25.7%
Nov 202546.8%26.6%26.6%
Dec 202547.9%26.1%26.1%
Jan 202653.9%23%23%
Feb 202646.3%26.9%26.9%
Mar 202654.2%25.2%20.6%
Apr 202646.5%29.5%24%
May 202650.1%27.5%22.4%
Jun 202635.6%22.8%41.6%
Jul 202650.1%27.5%22.4%
Aug 202650.9%27.1%22.1%
Sep 202643.6%33.8%22.5%

This month’s ranking, September 2026

  1. 1.Cuisinart

    43.6%

    Held 1st. 213K estimated branded searches, -16% vs prior month. Share -7.2 points.

  2. 2.Breville

    33.8%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +6.7 points.

  3. 3.All-Clad

    22.5%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among waffle iron brands worldwide?

In September 2026, Cuisinart was the most searched among waffle iron brands worldwide, with an estimated 213K branded searches and 43.6% estimated Share of Search within this set. Breville is in 2nd place, 9.8 percentage points behind at 33.8% Share of Search.

Global waffle iron brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cuisinart48.7% → 43.6%54.2%Mar 202635.6%Jun 20261st
Breville25.7% → 33.8%33.8%Sep 202622.8%Jun 20263rd → 2nd
All-Clad25.7% → 22.5%41.6%Jun 202620.6%Mar 20262nd → 3rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among waffle iron brands worldwide decreased from 48.7% to 43.6%.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among waffle iron brands worldwide increased from 25.7% to 33.8%.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among waffle iron brands worldwide decreased from 25.7% to 22.5%.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among waffle iron brands worldwide peaked at 54.2% in March 2026 and was lowest at 35.6% in June 2026.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among waffle iron brands worldwide peaked at 33.8% in September 2026 and was lowest at 22.8% in June 2026.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among waffle iron brands worldwide peaked at 41.6% in June 2026 and was lowest at 20.6% in March 2026.
  • Across the 12 months ending September 2026, Breville rose from 3rd to 2nd among waffle iron brands worldwide.
  • Across the 12 months ending September 2026, All-Clad fell from 2nd to 3rd among waffle iron brands worldwide.

How did search popularity change for waffle iron brands worldwide in September 2026?

  1. In September 2026, Breville gained estimated Share of Search among waffle iron brands worldwide, from 27.1% to 33.8%.

  2. In September 2026, Cuisinart lost estimated Share of Search among waffle iron brands worldwide, from 50.9% to 43.6%.

  3. Estimated monthly branded searches for All-Clad worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

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