Brandwave

All-Clad vs Breville:Which is searched more?

In September 2026, Breville had more branded searches than All-Clad among belgian waffle maker brands worldwide. Breville was estimated to have 879K branded searches compared to All-Clad’s 143K, and held a 37% Share of Search versus All-Clad’s 6%. These are worldwide searches for English-language branded terms.

Share of Search among belgian waffle maker brands worldwide in September 2026Which is more popular in search, All-Clad or Breville?
All-Clad6%143K searches
vs
Breville37%879K searches

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Which is more popular in search, All-Clad or Breville?

Compare the belgian waffle maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

All-Clad and Breville among belgian waffle maker brands worldwide, by month

Share of Search by month for Breville, All-Clad. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevilleCuisinartAll-Clad
Oct 202546.4%34.6%10.8%8.3%
Nov 202544.2%34.8%11.1%9.8%
Dec 202542.5%35.5%11.9%10.1%
Jan 202644.8%34.4%12.6%8.3%
Feb 202647.8%33.4%10.2%8.6%
Mar 202647%33.1%12.6%7.4%
Apr 202649.1%34.3%9.5%7.1%
May 202644.9%35.7%11.5%7.9%
Jun 202646.2%32.6%8.8%12.4%
Jul 202642.7%38.7%11.3%7.3%
Aug 202647.8%35.3%10.6%6.3%
Sep 202648.1%37%9%6%

How has the All-Clad and Breville comparison changed over the last 12 months?

  • Breville was ahead of All-Clad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among belgian waffle maker brands worldwide moved from 8.3% to 6%, and its estimated monthly branded searches moved from 196K to 143K.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among belgian waffle maker brands worldwide moved from 34.6% to 37%, and its estimated monthly branded searches moved from 819K to 879K.

How did search popularity change for belgian waffle maker brands worldwide in September 2026?

  1. In September 2026, Breville gained estimated Share of Search among belgian waffle maker brands worldwide, from 35.3% to 37%.

  2. All-Clad’s estimated Share of Search among belgian waffle maker brands worldwide has lost ground for 3 months in a row, from 12.4% to 6% in September 2026.

Other head-to-heads among belgian waffle maker brands

How each brand is measured

Brandwave collects information about searches that people make online using All-Clad’s and Breville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

All-Clad

4 branded search terms

  • all clad
  • all-clad
  • all-clad cookware
  • cookware all-clad

Breville

7 branded search terms

  • breville
  • breville barista express
  • breville barista touch
  • breville coffee machine
  • breville dual boiler
  • breville espresso machine
  • breville oracle

How the Brand Demand Index is measured

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