Brandwave

How popular isAll-Clad in search?

In September 2026, there were an estimated 143K branded searches for All-Clad worldwide which is down 26.8% over the last 12 months. All-Clad holds 22.5% estimated Share of Search among waffle iron brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cuisinart43.6%
  2. Breville33.8%
  3. All-Clad22.5%
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Which waffle iron brands compete with All-Clad?

All-Clad against waffle iron brands worldwide, by month

Share of Search by month for Cuisinart, Breville, All-Clad. The figures are in the table below the chart.

View monthly share of search table
MonthCuisinartBrevilleAll-Clad
Oct 202548.7%25.7%25.7%
Nov 202546.8%26.6%26.6%
Dec 202547.9%26.1%26.1%
Jan 202653.9%23%23%
Feb 202646.3%26.9%26.9%
Mar 202654.2%25.2%20.6%
Apr 202646.5%29.5%24%
May 202650.1%27.5%22.4%
Jun 202635.6%22.8%41.6%
Jul 202650.1%27.5%22.4%
Aug 202650.9%27.1%22.1%
Sep 202643.6%33.8%22.5%
  1. 1.Cuisinart

    43.6%

    Held 1st. 213K estimated branded searches, -16% vs prior month. Share -7.2 points.

  2. 2.Breville

    33.8%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +6.7 points.

  3. 3.All-Clad

    22.5%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare search popularity between All-Clad and its closest rivals

How has branded search demand for All-Clad changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for All-Clad worldwide fell from 196K to 143K.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among waffle iron brands worldwide decreased from 25.7% to 22.5%.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among waffle iron brands worldwide peaked at 41.6% in June 2026 and was lowest at 20.6% in March 2026.
  • Across the 12 months ending September 2026, All-Clad fell from 2nd to 3rd among waffle iron brands worldwide.

How did search popularity change for waffle iron brands worldwide in September 2026?

  1. In September 2026, Breville gained estimated Share of Search among waffle iron brands worldwide, from 27.1% to 33.8%.

  2. In September 2026, Cuisinart lost estimated Share of Search among waffle iron brands worldwide, from 50.9% to 43.6%.

  3. Estimated monthly branded searches for All-Clad worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

Where does All-Clad compete?

All-Clad is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Measuring spoons brands4th of 43.1%Show ranking
Measuring cups brands5th of 63.8%Show ranking
Griddle pan brands4th of 64.9%Show ranking
Pots and pans brands4th of 75.5%Show ranking
Grill pan brands3rd of 85.6%Show ranking
Loaf pan brands4th of 65.6%Show ranking
Roasting pan brands3rd of 66%Show ranking
Frying pan brands3rd of 76%Show ranking
Turkey roaster brands3rd of 36.2%Show ranking
Crock pot brands3rd of 46.6%Show ranking
Saute pan brands2nd of 36.6%Show ranking
Belgian waffle maker brands4th of 48.4%Show ranking
Premium cookware brands4th of 515.7%Show ranking
Pizza stone brands3rd of 617.4%Show ranking
Mixing bowls brands3rd of 420.8%Show ranking
Waffle iron brands3rd of 322.5%Shown above
Pizza cutter brands2nd of 431.5%Show ranking

How is All-Clad measured?

Brandwave collects information about searches that people make online using All-Clad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • all clad
  • all-clad
  • all-clad cookware
  • cookware all-clad

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How the Brand Demand Index is measured

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Is All-Clad your brand?

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