Brandwave

How popular isAll-Clad?

In September 2026, people searched for All-Clad by name about 143,000 times worldwide, a 26.8% decrease from the previous year. These searches made up 4.2% of all global cookware brand searches, placing All-Clad fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about cookware brands, All-Clad appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

All-Clad is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. Le CreusetShare of searches 57.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. TefalShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. TramontinaShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. StaubShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. All-CladShare of searches 4.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+2 more

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, All-Clad appeared in all five answers. All-Clad is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. All-Clad1st
  2. Tramontina2nd
  3. Le Creuset3rd
  4. Tefal4th
  5. Lodge5th
  6. Staub–
  7. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tramontina5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • All-Clad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lodge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cookware brands compete with All-Clad?

All-Clad against cookware brands worldwide, by month

Share of searches by month for Le Creuset, Tefal, Tramontina, Staub, All-Clad, Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTefalTramontinaStaubAll-CladLodgeHexClad
Oct 202555.5%18.9%11.1%6.1%5%3.3%<0.01%
Nov 202555.7%19.5%9.2%6.1%6.1%3.4%<0.01%
Dec 202559.1%16.5%7.9%6.5%6.5%3.6%<0.01%
Jan 202651.7%21.5%10.4%6.9%5.7%3.8%<0.01%
Feb 202652.2%21.8%10.5%5.8%5.8%3.9%<0.01%
Mar 202651.9%21.7%12.8%5.7%4.7%3.1%<0.01%
Apr 202654.2%18.6%13.4%4.9%4.9%4%<0.01%
May 202652.3%21.4%12.9%4.7%4.7%3.9%<0.01%
Jun 202651.8%17.3%12.8%3.8%10.4%3.8%<0.01%
Jul 202656.6%15.9%14%4.2%5.1%4.2%<0.01%
Aug 202654.2%18.6%13.4%4.9%4.9%4%<0.01%
Sep 202657.3%19.1%11.5%5.2%4.2%2.8%<0.01%

  1. 1.Le Creuset

    57.3%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +3 points.

  2. 2.Tefal

    19.1%

    Held 2nd. 500K estimated branded searches, +19.6% vs prior month. Share +0.5 points.

  3. 3.Tramontina

    11.5%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.9 points.

  4. 4.Staub

    5.2%

    Moved from 5th to 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  5. 5.All-Clad

    4.2%

    Moved from 4th to 5th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Lodge

    2.8%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  7. 7.HexClad

    <0.01%

    Held 7th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.

Compare popularity between All-Clad and its closest rivals

Every comparison with All-Clad

40 comparisons

How has branded search demand for All-Clad changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for All-Clad worldwide fell from 196K to 143K.
  • Across the 12 months ending September 2026, All-Clad’s share of searches among cookware brands worldwide decreased from 5% to 4.2%.
  • Across the 12 months ending September 2026, All-Clad’s share of searches among cookware brands worldwide peaked at 10.4% in June 2026 and was lowest at 4.2% in September 2026.

How did search popularity change for cookware brands worldwide in September 2026?

6 changes

  1. In September 2026, Le Creuset gained share of searches among cookware brands worldwide, from 54.2% to 57.3%.

  2. In September 2026, Tefal gained share of searches among cookware brands worldwide, from 18.6% to 19.1%.

  3. In September 2026, Tramontina lost share of searches among cookware brands worldwide, from 13.4% to 11.5%.

  4. In September 2026, Lodge lost share of searches among cookware brands worldwide, from 4% to 2.8%.

  5. In September 2026, All-Clad lost share of searches among cookware brands worldwide, from 4.9% to 4.2%.

  6. Staub’s share of searches among cookware brands worldwide has gained ground for 3 months in a row, from 3.8% to 5.2% in September 2026.

How are All-Clad’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using All-Clad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • all clad
  • all-clad
  • all-clad cookware
  • cookware all-clad

Do you work for All-Clad? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does All-Clad compete?

All-Clad is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Measuring spoons brands4th of 63.1%Show ranking
Measuring cups brands5th of 73.6%Show ranking
Crock pot brands4th of 63.9%Show ranking
Frying pan brands5th of 104.1%Show ranking
Cookware brands5th of 74.2%Shown above
Premium cookware brands5th of 95.7%Show ranking
Induction pans brands4th of 74.4%Show ranking
Griddle pan brands4th of 94.4%Show ranking
Pots and pans brands5th of 94.7%Show ranking
Saute pan brands4th of 65%Show ranking
Grill pan brands4th of 105.1%Show ranking
Loaf pan brands3rd of 85.5%Show ranking
Turkey roaster brands3rd of 45.9%Show ranking
Roasting pan brands3rd of 66%Show ranking
Mixing bowls brands3rd of 515.9%Show ranking
Pizza stone brands3rd of 716.8%Show ranking
Waffle iron brands3rd of 421.7%Show ranking
Belgian waffle maker brands3rd of 521.9%Show ranking
Pizza cutter brands2nd of 431.5%Show ranking
Kitchen utensil brands1st of 532.3%Show ranking
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