Kitchen utensil brands:Which are searched most?
In September 2026, Oxo was the most searched among kitchen utensil brands worldwide, with an estimated 120K branded searches and 50.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Oxo50.4%
Joseph Joseph46.2%
Zyliss3.4%
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Share of SearchLeaderboard
Compare the kitchen utensil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oxo, Joseph Joseph, Zyliss. The figures are in the table below the chart.
View monthly share of search table
| Month | Oxo | Joseph Joseph | Zyliss |
|---|---|---|---|
| Oct 2025 | 50% | 46.5% | 3.4% |
| Nov 2025 | 50.9% | 45.8% | 3.4% |
| Dec 2025 | 45.4% | 50.8% | 3.7% |
| Jan 2026 | 45.5% | 50.8% | 3.7% |
| Feb 2026 | 45.3% | 50.9% | 3.7% |
| Mar 2026 | 45% | 51.3% | 3.8% |
| Apr 2026 | 45.6% | 51.3% | 3.1% |
| May 2026 | 50.1% | 46.5% | 3.4% |
| Jun 2026 | 49.7% | 46.8% | 3.4% |
| Jul 2026 | 50.1% | 46.5% | 3.4% |
| Aug 2026 | 45.6% | 51.3% | 3.1% |
| Sep 2026 | 50.4% | 46.2% | 3.4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50.4% | 120K | 0% | +4.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 46.2% | 110K | -18.5% | -5.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 3.4% | 8.1K | 0% | +0.3 points |
Compare search popularity between leading brands
Which brand is most popular in search among kitchen utensil brands worldwide?
3 brands
In September 2026, Oxo was the most searched among kitchen utensil brands worldwide, with an estimated 120K branded searches and 50.4% estimated Share of Search within this set. Joseph Joseph is in 2nd place, 4.3 percentage points behind at 46.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Oxo | 50% → 50.4% | 50.9%Nov 2025 | 45%Mar 2026 | 1st |
| Joseph Joseph | 46.5% → 46.2% | 51.3%Mar 2026 | 45.8%Nov 2025 | 2nd |
| Zyliss | 3.4% | 3.8%Mar 2026 | 3.1%Apr 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among kitchen utensil brands worldwide peaked at 50.9% in November 2025 and was lowest at 45% in March 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among kitchen utensil brands worldwide peaked at 51.3% in March 2026 and was lowest at 45.8% in November 2025.
- Across the 12 months ending September 2026, Oxo, Joseph Joseph and Zyliss held steady: their estimated Share of Search among kitchen utensil brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for kitchen utensil brands worldwide in September 2026?
3 changes
In September 2026, Oxo overtook Joseph Joseph to become the leader among kitchen utensil brands worldwide, with 50.4% estimated Share of Search.
In September 2026, Joseph Joseph lost estimated Share of Search among kitchen utensil brands worldwide, from 51.3% to 46.2%.
Estimated monthly branded searches for Zyliss worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
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