Brandwave

How popular isAll-Clad in search?

In September 2026, people searched for All-Clad by name about 143,000 times worldwide, a 26.8% decrease from the previous year. These searches made up 32.3% of all global kitchen utensil brand searches, placing All-Clad first out of five brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. All-Clad32.3%
  2. Joseph Joseph32.3%
  3. OXO32.3%
  4. Zyliss2.4%
  5. KitchenAid0.85%
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Which kitchen utensil brands compete with All-Clad?

All-Clad against kitchen utensil brands worldwide, by month

Share of searches by month for All-Clad, Joseph Joseph, OXO, Zyliss. The figures are in the table below the chart.

View monthly share of searches table
MonthAll-CladJoseph JosephOXOZylissKitchenAid
Oct 202532.3%32.3%32.3%2.4%0.86%
Nov 202541.5%27.8%27.8%2%0.74%
Dec 202543.7%29.3%24%2.2%0.78%
Jan 202634.3%34.3%28.1%2.5%0.75%
Feb 202634.4%34.4%28%2.5%0.74%
Mar 202629.9%36.7%29.9%2.7%0.79%
Apr 202630.1%36.9%30.1%2.2%0.79%
May 202632.3%32.3%32.3%2.4%0.85%
Jun 202651.6%23.1%23.1%1.7%0.5%
Jul 202632.3%32.3%32.3%2.4%0.7%
Aug 202630.1%36.9%30.1%2.2%0.79%
Sep 202632.3%32.3%32.3%2.4%0.85%

  1. 1.All-Clad

    32.3%

    Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Joseph Joseph

    32.3%

    Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -4.6 points.

  3. 3.OXO

    32.3%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.Zyliss

    2.4%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.KitchenAid

    0.85%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between All-Clad and its closest rivals

Every comparison with All-Clad

40 comparisons

How has branded search demand for All-Clad changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for All-Clad worldwide fell from 196K to 143K.
  • Across the 12 months ending September 2026, All-Clad’s share of searches among kitchen utensil brands worldwide peaked at 51.6% in June 2026 and was lowest at 29.9% in March 2026.

How did search popularity change for kitchen utensil brands worldwide in September 2026?

5 changes

  1. In September 2026, All-Clad overtook Joseph Joseph to become the leader among kitchen utensil brands worldwide, with 32.3% of the searches.

  2. In September 2026, OXO gained share of searches among kitchen utensil brands worldwide, from 30.1% to 32.3%.

  3. In September 2026, Joseph Joseph lost share of searches among kitchen utensil brands worldwide, from 36.9% to 32.3%.

  4. Estimated monthly branded searches for KitchenAid worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Zyliss worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are All-Clad’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using All-Clad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • all clad
  • all-clad
  • all-clad cookware
  • cookware all-clad

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How the Brand Demand Index is measured

Where does All-Clad compete?

All-Clad is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Measuring spoons brands4th of 63.1%Show ranking
Measuring cups brands5th of 73.6%Show ranking
Crock pot brands4th of 63.9%Show ranking
Frying pan brands5th of 104.1%Show ranking
Cookware brands5th of 74.2%Show ranking
Premium cookware brands5th of 95.7%Show ranking
Induction pans brands4th of 74.4%Show ranking
Griddle pan brands4th of 94.4%Show ranking
Pots and pans brands5th of 94.7%Show ranking
Saute pan brands4th of 65%Show ranking
Grill pan brands4th of 105.1%Show ranking
Loaf pan brands3rd of 85.5%Show ranking
Turkey roaster brands3rd of 45.9%Show ranking
Roasting pan brands3rd of 66%Show ranking
Mixing bowls brands3rd of 515.9%Show ranking
Pizza stone brands3rd of 716.8%Show ranking
Waffle iron brands3rd of 421.7%Show ranking
Belgian waffle maker brands3rd of 521.9%Show ranking
Pizza cutter brands2nd of 431.5%Show ranking
Kitchen utensil brands1st of 532.3%Shown above
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