Brandwave

How popular isAll-Clad in search?

In September 2026, there were an estimated 143K branded searches for All-Clad worldwide which is down 26.8% over the last 12 months. All-Clad holds 8.4% estimated Share of Search among saute pan brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset88%
  2. All-Clad8.4%
  3. Caraway3.6%
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Which saute pan brands compete with All-Clad?

All-Clad against saute pan brands worldwide, by month

Share of Search by month for Le Creuset, All-Clad, Caraway. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetAll-CladCaraway
Oct 202585.4%11.1%3.4%
Nov 202580.4%13.7%5.9%
Dec 202580.4%13.7%5.9%
Jan 202681.2%13.8%4.9%
Feb 202682.6%13.2%4.1%
Mar 202684.1%11.8%4.2%
Apr 202685.4%11.2%3.5%
May 202684.1%11.8%4.2%
Jun 202678%18.9%3.2%
Jul 202685.4%11.2%3.5%
Aug 202685.2%10.5%4.2%
Sep 202688%8.4%3.6%

  1. 1.Le Creuset

    88%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +2.8 points.

  2. 2.All-Clad

    8.4%

    Held 2nd. 143K estimated branded searches, -4.9% vs prior month. Share -2.1 points.

  3. 3.Caraway

    3.6%

    Held 3rd. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.7 points.

Compare search popularity between All-Clad and its closest rivals

Every comparison with All-Clad

How has branded search demand for All-Clad changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for All-Clad worldwide fell from 196K to 143K.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among saute pan brands worldwide decreased from 11.1% to 8.4%.
  • Across the 12 months ending September 2026, All-Clad’s estimated Share of Search among saute pan brands worldwide peaked at 18.9% in June 2026 and was lowest at 8.4% in September 2026.

How did search popularity change for saute pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among saute pan brands worldwide, from 85.2% to 88%.

  2. In September 2026, All-Clad lost estimated Share of Search among saute pan brands worldwide, from 10.5% to 8.4%.

  3. In September 2026, Caraway lost estimated Share of Search among saute pan brands worldwide, from 4.2% to 3.6%.

Where does All-Clad compete?

All-Clad is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Measuring spoons brands4th of 43.7%Show ranking
Grill pan brands6th of 83.9%Show ranking
Pots and pans brands6th of 74%Show ranking
Griddle pan brands4th of 64.1%Show ranking
Frying pan brands5th of 74.2%Show ranking
Measuring cups brands4th of 64.3%Show ranking
Crock pot brands4th of 45.2%Show ranking
Belgian waffle maker brands4th of 46%Show ranking
Roasting pan brands4th of 66.4%Show ranking
Loaf pan brands3rd of 67.2%Show ranking
Turkey roaster brands3rd of 37.7%Show ranking
Saute pan brands2nd of 38.4%Shown above
Pizza stone brands3rd of 610%Show ranking
Waffle iron brands3rd of 311.6%Show ranking
Premium cookware brands4th of 515.7%Show ranking
Mixing bowls brands2nd of 424.4%Show ranking
Pizza cutter brands3rd of 424.6%Show ranking

How is All-Clad measured?

Brandwave collects information about searches that people make online using All-Clad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • all clad
  • all-clad
  • all-clad cookware
  • cookware all-clad

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How the Brand Demand Index is measured

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