Brandwave

All-Clad vs Zyliss:Which is searched more?

In September 2026, All-Clad had more branded searches than Zyliss among kitchen utensil brands worldwide. All-Clad had about 110,000 branded searches, while Zyliss had 8,100. All-Clad made up 32.3% of all kitchen utensil brand searches we track, and Zyliss accounted for 2.4%. These are worldwide searches for English-language branded terms.

Share of searches among kitchen utensil brands worldwide in September 2026Is All-Clad or Zyliss more popular in search?
All-Clad32.3%110K searches
vs
Zyliss2.4%8.1K searches

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Is All-Clad or Zyliss more popular in search?

Compare the kitchen utensil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

All-Clad and Zyliss among kitchen utensil brands worldwide, by month

Share of searches by month for All-Clad, Zyliss. The figures are in the table below the chart.

View monthly share of searches table
MonthAll-CladJoseph JosephOXOZylissKitchenAid
Oct 202532.3%32.3%32.3%2.4%0.86%
Nov 202541.5%27.8%27.8%2%0.74%
Dec 202543.7%29.3%24%2.2%0.78%
Jan 202634.3%34.3%28.1%2.5%0.75%
Feb 202634.4%34.4%28%2.5%0.74%
Mar 202629.9%36.7%29.9%2.7%0.79%
Apr 202630.1%36.9%30.1%2.2%0.79%
May 202632.3%32.3%32.3%2.4%0.85%
Jun 202651.6%23.1%23.1%1.7%0.5%
Jul 202632.3%32.3%32.3%2.4%0.7%
Aug 202630.1%36.9%30.1%2.2%0.79%
Sep 202632.3%32.3%32.3%2.4%0.85%

How has the All-Clad and Zyliss comparison changed over the last 12 months?

3 findings
  • All-Clad was ahead of Zyliss in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, All-Clad’s share of searches among kitchen utensil brands worldwide held steady at 32.3%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Zyliss’ share of searches among kitchen utensil brands worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for kitchen utensil brands worldwide in September 2026?

2 changes
  1. In September 2026, All-Clad overtook Joseph Joseph to become the leader among kitchen utensil brands worldwide, with 32.3% of the searches.

  2. Estimated monthly branded searches for Zyliss worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using All-Clad’s and Zyliss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

All-Clad

1 branded search term

  • all-clad

Zyliss

1 branded search term

  • zyliss

How the Brand Demand Index is measured

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