How popular isZyliss in search?
In September 2026, there were an estimated 8.1K branded searches for Zyliss worldwide which is down 18.2% over the last 12 months. Zyliss holds 3.4% estimated Share of Search among kitchen utensil brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oxo50.4%
Joseph Joseph46.2%
Zyliss3.4%
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Which kitchen utensil brands compete with Zyliss?
Share of Search by month for Oxo, Joseph Joseph, Zyliss. The figures are in the table below the chart.
View monthly share of search table
| Month | Oxo | Joseph Joseph | Zyliss |
|---|---|---|---|
| Oct 2025 | 50% | 46.5% | 3.4% |
| Nov 2025 | 50.9% | 45.8% | 3.4% |
| Dec 2025 | 45.4% | 50.8% | 3.7% |
| Jan 2026 | 45.5% | 50.8% | 3.7% |
| Feb 2026 | 45.3% | 50.9% | 3.7% |
| Mar 2026 | 45% | 51.3% | 3.8% |
| Apr 2026 | 45.6% | 51.3% | 3.1% |
| May 2026 | 50.1% | 46.5% | 3.4% |
| Jun 2026 | 49.7% | 46.8% | 3.4% |
| Jul 2026 | 50.1% | 46.5% | 3.4% |
| Aug 2026 | 45.6% | 51.3% | 3.1% |
| Sep 2026 | 50.4% | 46.2% | 3.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50.4% | 120K | 0% | +4.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 46.2% | 110K | -18.5% | -5.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 3.4% | 8.1K | 0% | +0.3 points |
Compare search popularity between Zyliss and its closest rivals
Every comparison with Zyliss
2 comparisons
How has branded search demand for Zyliss changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zyliss worldwide fell from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Zyliss’ estimated Share of Search among kitchen utensil brands worldwide held steady at 3.4%.
How did search popularity change for kitchen utensil brands worldwide in September 2026?
3 changes
In September 2026, Oxo overtook Joseph Joseph to become the leader among kitchen utensil brands worldwide, with 50.4% estimated Share of Search.
In September 2026, Joseph Joseph lost estimated Share of Search among kitchen utensil brands worldwide, from 51.3% to 46.2%.
Estimated monthly branded searches for Zyliss worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Where does Zyliss compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Herb cutter brands | 3rd of 3 | 3.4% | Show ranking |
| Kitchen utensil brands | 3rd of 3 | 3.4% | Shown above |
How is Zyliss measured?
Brandwave collects information about searches that people make online using Zyliss’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zyliss
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Is Zyliss your brand?
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