Brandwave

KitchenAid vs Zyliss:Which is more popular?

In September 2026, Zyliss had more branded searches than KitchenAid among kitchen utensil brands worldwide. Zyliss had about 8,100 branded searches, while KitchenAid had 2,900. Zyliss made up 2.4% of all kitchen utensil brand searches we track, and KitchenAid accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about kitchen utensil brands, KitchenAid appeared in two of the five answers and Zyliss in none.

Among kitchen utensil brands worldwide in September 2026

Who do people search for more?

Zyliss, about 3 searches for every 1 for KitchenAid

Zyliss 8.1K searchesKitchenAid 2.9K searches

Who does AI mention more?

KitchenAid, mentioned in 2 of 5 answers, Zyliss in 0

KitchenAid in 2 of 5Zyliss in 0 of 5

Who does AI recommend more?

KitchenAid, the only one of the two named

KitchenAid first in 2Zyliss never named

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Top kitchen utensil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zyliss did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. All-Clad2nd
  3. KitchenAid3rd
  4. Joseph Joseph–
  5. Zyliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • All-Clad3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zyliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen utensil brands

5 answers

  • Asked ChatGPT

    “Which kitchen utensil brand should I buy?”

    1. 1OXO
    2. 2All-Clad
    3. 3KitchenAid

  • Asked ChatGPT

    “What are the best kitchen utensil brands?”

    1. 1OXO
    2. 2All-Clad
    3. 3KitchenAid

  • Asked ChatGPT

    “What's the best kitchen utensil brand for daily cooking?”

    1. 1OXO
    2. 2All-Clad

  • Searched Google, AI Overview

    “best kitchen utensils”

    1. 1OXO

  • Searched Google, AI Overview

    “cooking utensil set”

    1. 1OXO

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is KitchenAid or Zyliss more popular in search?

This chart shows how often people search Google for KitchenAid and Zyliss by name. Each line represents a brand's share of searches for all five kitchen utensil brands we track, month by month, from English-language searches worldwide.

KitchenAid and Zyliss among kitchen utensil brands worldwide, by month

Share of searches by month for Zyliss, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthAll-CladJoseph JosephOXOZylissKitchenAid
Oct 202532.3%32.3%32.3%2.4%0.86%
Nov 202541.5%27.8%27.8%2%0.74%
Dec 202543.7%29.3%24%2.2%0.78%
Jan 202634.3%34.3%28.1%2.5%0.75%
Feb 202634.4%34.4%28%2.5%0.74%
Mar 202629.9%36.7%29.9%2.7%0.79%
Apr 202630.1%36.9%30.1%2.2%0.79%
May 202632.3%32.3%32.3%2.4%0.85%
Jun 202651.6%23.1%23.1%1.7%0.5%
Jul 202632.3%32.3%32.3%2.4%0.7%
Aug 202630.1%36.9%30.1%2.2%0.79%
Sep 202632.3%32.3%32.3%2.4%0.85%

How has the KitchenAid and Zyliss comparison changed over the last 12 months?

3 findings
  • Zyliss was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among kitchen utensil brands worldwide moved from 0.86% to 0.85%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Zyliss’ share of searches among kitchen utensil brands worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for kitchen utensil brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for KitchenAid worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  2. Estimated monthly branded searches for Zyliss worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and Zyliss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

1 branded search term

  • kitchenaid utensils

Zyliss

1 branded search term

  • zyliss

How the Brand Demand Index is measured

Other head-to-heads among kitchen utensil brands

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