Brandwave

How popular isKitchenAid in search?

In August 2026, there were an estimated 823K branded searches for KitchenAid worldwide which is down 32.5% over the last 11 months. KitchenAid holds 21.4% estimated Share of Search among ice cream maker brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ninja29.8%
  2. Breville22%
  3. KitchenAid21.4%
  4. Nostalgia21.4%
  5. Cuisinart5.2%
KitchenAid website (opens in a new tab)

Follow KitchenAid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does KitchenAid compete?

KitchenAid is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ice cream maker brands3rd of 521.4%Shown below
Electric kettle brands3rd of 523.3%Show ranking
Blender brands3rd of 524%Show ranking
Bbq tool brands2nd of 633.4%Show ranking
Stand mixer brands2nd of 536.3%Show ranking
Food processor brands2nd of 540.7%Show ranking
Cutlery brands1st of 644.2%Show ranking
Kitchen scale brands2nd of 548.3%Show ranking
Kitchen timer brands1st of 671%Show ranking

Which ice cream maker brands compete with KitchenAid?

KitchenAid against ice cream maker brands worldwide, by month

Share of Search by month for Ninja, Breville, KitchenAid, Nostalgia, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevilleKitchenAidNostalgiaCuisinart
Oct 202526.4%19.7%29.3%19.8%4.8%
Nov 202528.6%22.5%30.3%13.6%5%
Dec 202527.3%22.8%30.9%13.9%5.1%
Jan 202628.1%21.6%24.9%20.4%5%
Feb 202628.3%19.8%26.1%21.5%4.3%
Mar 202628%19.7%25.8%21.2%5.2%
Apr 202627.3%19%24.8%24.8%4.1%
May 202627%21.5%23%23%5.6%
Jun 202629.8%21%22.3%22.3%4.5%
Jul 202625.8%23.4%22.7%22.7%5.5%
Aug 202629.8%22%21.4%21.4%5.2%
Sep 2026—————

  1. 1.Ninja

    29.8%

    Held 1st. 1.1M estimated branded searches, +22.3% vs prior month. Share +4.1 points.

  2. 2.Breville

    22%

    Held 2nd. 845K estimated branded searches, -0.32% vs prior month. Share -1.3 points.

  3. 3.KitchenAid

    21.4%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Nostalgia

    21.4%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Cuisinart

    5.2%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between KitchenAid and its closest rivals

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.2M to 823K.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among ice cream maker brands worldwide decreased from 29.3% to 21.4%.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among ice cream maker brands worldwide peaked at 30.9% in December 2025 and was lowest at 21.4% in August 2026.
  • Across the 11 months ending August 2026, KitchenAid fell from 1st to 3rd among ice cream maker brands worldwide.

How did search popularity change for ice cream maker brands worldwide in August 2026?

  1. In August 2026, Ninja gained estimated Share of Search among ice cream maker brands worldwide, from 25.8% to 29.8%.

  2. In August 2026, Breville lost estimated Share of Search among ice cream maker brands worldwide, from 23.4% to 22%.

  3. In August 2026, KitchenAid lost estimated Share of Search among ice cream maker brands worldwide, from 22.7% to 21.4%.

  4. In August 2026, Nostalgia lost estimated Share of Search among ice cream maker brands worldwide, from 22.7% to 21.4%.

How is KitchenAid measured?

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kitchenaid

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is KitchenAid your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free