KitchenAid vs Vitamix:Which is more popular by branded search?
In August 2026, KitchenAid had more branded searches than Vitamix among blender brands worldwide. KitchenAid was estimated to have 823K branded searches compared to Vitamix’s 165K, and held a 24% Share of Search versus Vitamix’s 4.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Vitamix?
Compare the blender brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Vitamix. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | KitchenAid | NutriBullet | Vitamix |
|---|---|---|---|---|---|
| Oct 2025 | 29% | 21.6% | 32.2% | 11.9% | 5.3% |
| Nov 2025 | 29.6% | 23.3% | 31.4% | 11.5% | 4.2% |
| Dec 2025 | 29.1% | 24.3% | 33% | 9.9% | 3.6% |
| Jan 2026 | 31.3% | 24% | 27.7% | 12.5% | 4.6% |
| Feb 2026 | 31.4% | 21.9% | 28.9% | 13% | 4.8% |
| Mar 2026 | 31.3% | 22.1% | 28.8% | 13% | 4.8% |
| Apr 2026 | 31.2% | 21.8% | 28.4% | 12.8% | 5.7% |
| May 2026 | 30.1% | 23.9% | 25.7% | 14% | 6.3% |
| Jun 2026 | 33.2% | 23.4% | 24.8% | 13.6% | 5% |
| Jul 2026 | 29.1% | 26.3% | 25.5% | 14% | 5.1% |
| Aug 2026 | 33.4% | 24.7% | 24% | 13.1% | 4.8% |
| Sep 2026 | — | — | — | — | — |
How has the KitchenAid and Vitamix comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Vitamix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among blender brands worldwide moved from 32.2% to 24%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 11 months ending August 2026, Vitamix’s estimated Share of Search among blender brands worldwide moved from 5.3% to 4.8%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for blender brands worldwide in August 2026?
2 changes
In August 2026, KitchenAid lost estimated Share of Search among blender brands worldwide, from 25.5% to 24%.
Estimated monthly branded searches for Vitamix worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
1 branded search term
- kitchenaid
Vitamix
1 branded search term
- vitamix
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.