How popular isBreville in search?
In September 2026, there were an estimated 879K branded searches for Breville worldwide which is up 7.4% over the last 12 months. Breville holds 12% estimated Share of Search among small kitchen appliance brands worldwide and is ranked 5th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
Thermomix25%
KitchenAid17.5%
Ninja15.6%Philips13.3%
Breville12%
Tefal7.7%
Kenwood5.4%
Russell Hobbs2.1%
Sunbeam1.4%
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Which small kitchen appliance brands compete with Breville?
Share of Search by month for Thermomix, KitchenAid, Ninja, Philips, Breville, Tefal, Kenwood, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Thermomix | KitchenAid | Ninja | Philips | Breville | Tefal | Kenwood | Russell Hobbs | Sunbeam |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 22.6% | 13.6% | 12.8% | 10.1% | 7.2% | 6.9% | 2.6% | 1.6% |
| Nov 2025 | 19.5% | 25.8% | 15% | 10.5% | 11.8% | 8% | 5.9% | 2.2% | 1.3% |
| Dec 2025 | 19.9% | 26.7% | 14.3% | 11.7% | 12% | 6.5% | 5.2% | 2.2% | 1.6% |
| Jan 2026 | 21.1% | 20.9% | 15.8% | 11.9% | 12.1% | 8.2% | 5.5% | 2.5% | 2% |
| Feb 2026 | 24.8% | 19.7% | 14.7% | 12.6% | 10.3% | 7.7% | 6.3% | 2.3% | 1.7% |
| Mar 2026 | 24.3% | 20% | 14.4% | 11.9% | 10.1% | 7.6% | 7.5% | 2.4% | 1.9% |
| Apr 2026 | 21.6% | 21.2% | 15.8% | 12.8% | 11% | 6.7% | 6.9% | 2.2% | 1.9% |
| May 2026 | 22.5% | 19.4% | 14.5% | 13% | 11.5% | 8.2% | 6.8% | 2.3% | 1.9% |
| Jun 2026 | 23% | 17.9% | 16.9% | 13.3% | 11.9% | 7% | 6.1% | 2.3% | 1.7% |
| Jul 2026 | 19.5% | 19.6% | 14.9% | 16% | 13.5% | 6.2% | 6.3% | 2.4% | 1.7% |
| Aug 2026 | 21.7% | 17.7% | 16.6% | 15.2% | 12.2% | 6.9% | 5.7% | 2.2% | 1.7% |
| Sep 2026 | 25% | 17.5% | 15.6% | 13.3% | 12% | 7.7% | 5.4% | 2.1% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25% | 1.8M | +22% | +3.3 points | |
| 2, held 2nd | 17.5% | 1.3M | +4.5% | -0.2 points | |
| 3, held 3rd | 15.6% | 1.1M | 0% | -0.9 points | |
| 4, held 4th | 13.3% | 970K | -7.3% | -1.9 points | |
| 5, held 5th | 12% | 879K | +4.1% | -0.2 points | |
| 6, held 6th | 7.7% | 560K | +17.2% | +0.7 points | |
| 7, held 7th | 5.4% | 394K | 0% | -0.3 points | |
| 8, held 8th | 2.1% | 153K | 0% | -0.1 points | |
| 9, held 9th | 1.4% | 100K | -15.7% | -0.4 points |
25%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.3 points.
17.5%
Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.2 points.
3.
Ninja15.6%
Held 3rd. 1.1M estimated branded searches, 0% vs prior month. Share -0.9 points.
4.
13.3%
Held 4th. 970K estimated branded searches, -7.3% vs prior month. Share -1.9 points.
5.
12%
Held 5th. 879K estimated branded searches, +4.1% vs prior month. Share -0.2 points.
6.
7.7%
Held 6th. 560K estimated branded searches, +17.2% vs prior month. Share +0.7 points.
7.
Kenwood5.4%
Held 7th. 394K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.1%
Held 8th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Sunbeam1.4%
Held 9th. 100K estimated branded searches, -15.7% vs prior month. Share -0.4 points.
Compare search popularity between Breville and its closest rivals
Every comparison with Breville
62 comparisons
- Breville vs Electrolux
- Breville vs KitchenAid
- Breville vs Ninja
- Breville vs Panasonic
- Breville vs Philips
- Breville vs Smeg
- Breville vs Thermomix
- Breville vs De'Longhi
- Breville vs Nespresso
- Breville vs Nostalgia
- Breville vs Omega
- Breville vs Crockpot
- Breville vs Instant
- Breville vs NutriBullet
- Breville vs Tefal
- Breville vs Sharp
- Breville vs Domo
- Breville vs LG
- Breville vs Kenwood
- Breville vs Samsung
- Breville vs Vitamix
- Breville vs Jura
- Breville vs La Marzocco
- Breville vs COSORI
- Breville vs ZWILLING
- Black and Decker vs Breville
- Breville vs Zojirushi
- Breville vs Cuisinart
- Bosch vs Breville
- Breville vs Russell Hobbs
- All-Clad vs Breville
- Breville vs Gaggia
- Breville vs Oxo
- Breville vs Miele
- Big Green Egg vs Breville
- Breville vs Lelit
- Breville vs Sunbeam
- Breville vs Profitec
- Breville vs Kamado Joe
- Breville vs Magimix
- Breville vs Dreo
- Ankarsrum vs Breville
- Breville vs Salter
- Breville vs Kuvings
- Braun vs Breville
- Bodum vs Breville
- Breville vs Dualit
- Breville vs Hurom
- Breville vs Fisher & Paykel
- Breville vs GE Profile
- Breville vs Broil King
- Breville vs DF64
- Breville vs Rancilio
- Breville vs Stagg
- Breville vs Lakeland
- Breville vs Inkbird
- Baratza vs Breville
- Breville vs Eureka
- Breville vs Etekcity
- Breville vs Sage
- Anova Culinary vs Breville
- Breville vs Garland Commercial
How has branded search demand for Breville changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Breville worldwide rose from 819K to 879K.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among small kitchen appliance brands worldwide increased from 10.1% to 12%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 13.5% in July 2026 and was lowest at 10.1% in October 2025.
How did search popularity change for small kitchen appliance brands worldwide in September 2026?
6 changes
In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 21.7% to 25%.
In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 6.9% to 7.7%.
In September 2026, Philips lost estimated Share of Search among small kitchen appliance brands worldwide, from 15.2% to 13.3%.
In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.6% to 15.6%.
Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.
Estimated monthly branded searches for Kenwood worldwide fell 29.2% over 12 measured months, from 557K to 394K in September 2026.
Where does Breville compete?
How is Breville measured?
Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville dual boiler
- breville espresso machine
- breville oracle
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