Breville vs Electrolux:Which is searched more?
In September 2026, Electrolux had more branded searches than Breville among induction cooktop brands worldwide. Electrolux was estimated to have 1.5M branded searches compared to Breville’s 879K, and held a 34.9% Share of Search versus Breville’s 20.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or Electrolux?
Compare the induction cooktop brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Electrolux, Breville. The figures are in the table below the chart.
View monthly share of search table
| Month | Electrolux | KitchenAid | Breville | LG | Bosch | Fisher & Paykel | GE Profile |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 37.1% | 16.6% | 10.6% | 4.2% | 0.67% | 0.47% |
| Nov 2025 | 30.9% | 41% | 18.7% | 6.1% | 2.3% | 0.46% | 0.47% |
| Dec 2025 | 23% | 46.2% | 20.7% | 6.8% | 2.6% | 0.42% | 0.37% |
| Jan 2026 | 29.3% | 35.4% | 20.6% | 10.2% | 3.3% | 0.65% | 0.46% |
| Feb 2026 | 29.5% | 35.2% | 18.3% | 12.4% | 3.4% | 0.66% | 0.45% |
| Mar 2026 | 32.6% | 32.8% | 16.6% | 13.3% | 3.7% | 0.72% | 0.41% |
| Apr 2026 | 34.2% | 33.6% | 17.5% | 9.8% | 3.9% | 0.62% | 0.43% |
| May 2026 | 35.6% | 30.8% | 18.2% | 10.2% | 4% | 0.64% | 0.45% |
| Jun 2026 | 36.7% | 28.5% | 19% | 10.5% | 4.1% | 0.66% | 0.47% |
| Jul 2026 | 30.9% | 31.1% | 21.5% | 10.9% | 4.3% | 0.69% | 0.59% |
| Aug 2026 | 34.6% | 28.2% | 19.5% | 11.8% | 4.7% | 0.63% | 0.53% |
| Sep 2026 | 34.9% | 29.7% | 20.5% | 9.9% | 3.9% | 0.63% | 0.54% |
How has the Breville and Electrolux comparison changed over the last 12 months?
3 findings
- Electrolux was ahead of Breville in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among induction cooktop brands worldwide moved from 16.6% to 20.5%, and its estimated monthly branded searches moved from 819K to 879K.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among induction cooktop brands worldwide moved from 30.4% to 34.9%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for induction cooktop brands worldwide in September 2026?
1 change
In September 2026, Breville gained estimated Share of Search among induction cooktop brands worldwide, from 19.5% to 20.5%.
Other head-to-heads among induction cooktop brands
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breville
7 branded search terms
- breville
- breville barista express
- breville barista touch
- breville coffee machine
- breville dual boiler
- breville espresso machine
- breville oracle
Electrolux
1 branded search term
- electrolux
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