Brandwave

How popular isElectrolux in search?

In September 2026, there were an estimated 1.5M branded searches for Electrolux worldwide which held steady over the last 12 months. Electrolux holds 2.5% estimated Share of Search among induction cooktop brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. IKEA92.8%
  2. Electrolux2.5%
  3. KitchenAid2.1%
  4. Breville1.5%
  5. LG0.71%
  6. Bosch0.28%
  7. Fisher & Paykel0.05%
  8. GE Profile0.04%
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Which induction cooktop brands compete with Electrolux?

Electrolux against induction cooktop brands worldwide, by month

Share of Search by month for IKEA, Electrolux, KitchenAid. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAElectroluxKitchenAidBrevilleLGBoschFisher & PaykelGE Profile
Oct 202591.9%2.5%3%1.4%0.86%0.34%0.05%0.04%
Nov 202588.5%3.6%4.7%2.2%0.71%0.27%0.05%0.05%
Dec 202589.5%2.4%4.8%2.2%0.71%0.27%0.04%0.04%
Jan 202691.6%2.5%3%1.7%0.86%0.28%0.05%0.04%
Feb 202691.7%2.5%2.9%1.5%1%0.28%0.05%0.04%
Mar 202690.8%3%3%1.5%1.2%0.34%0.07%0.04%
Apr 202691.2%3%2.9%1.5%0.86%0.34%0.05%0.04%
May 202691.5%3%2.6%1.5%0.87%0.34%0.05%0.04%
Jun 202691.8%3%2.3%1.6%0.87%0.34%0.05%0.04%
Jul 202692%2.5%2.5%1.7%0.87%0.34%0.05%0.05%
Aug 202692.8%2.5%2%1.4%0.86%0.34%0.05%0.04%
Sep 202692.8%2.5%2.1%1.5%0.71%0.28%0.05%0.04%

  1. 1.IKEA

    92.8%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Electrolux

    2.5%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.KitchenAid

    2.1%

    Held 3rd. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.1 points.

  4. 4.Breville

    1.5%

    Held 4th. 879K estimated branded searches, +4.1% vs prior month. Share +0.1 points.

  5. 5.LG

    0.71%

    Held 5th. 427K estimated branded searches, -16.8% vs prior month. Share -0.1 points.

  6. 6.Bosch

    0.28%

    Held 6th. 169K estimated branded searches, -17.6% vs prior month. Share -0.1 points.

  7. 7.Fisher & Paykel

    0.05%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.GE Profile

    0.04%

    Held 8th. 23.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Electrolux and its closest rivals

Every comparison with Electrolux

How has branded search demand for Electrolux changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among induction cooktop brands worldwide peaked at 3.6% in November 2025 and was lowest at 2.4% in December 2025.
  • Across the 12 months ending September 2026, Electrolux rose from 3rd to 2nd among induction cooktop brands worldwide.

How did search popularity change for induction cooktop brands worldwide in September 2026?

  1. IKEA’s estimated Share of Search among induction cooktop brands worldwide has gained ground for 3 months in a row, from 91.8% to 92.8% in September 2026.

  2. Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

  3. Estimated monthly branded searches for LG worldwide fell 18.2% over 12 measured months, from 522K to 427K in September 2026.

  4. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

  5. Estimated monthly branded searches for Bosch worldwide fell 17.9% over 12 measured months, from 205K to 169K in September 2026.

Where does Electrolux compete?

Electrolux is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Induction cooktop brands2nd of 82.5%Shown above
Vacuum Repairs3rd of 810.5%Show ranking
Vacuum cleaner brands2nd of 910.9%Show ranking
Cordless vacuum brands2nd of 812.2%Show ranking
Stick Vacuum brands2nd of 813.1%Show ranking
Washing machine brands1st of 1319%Show ranking
Fridge brands1st of 1526.1%Show ranking
Fridge Repairs1st of 827.6%Show ranking
Double Wall Oven brands1st of 830.5%Show ranking
Vacuum Bags brands1st of 830.8%Show ranking
Oven Element brands1st of 731%Show ranking
Oven Rack Replacement brands1st of 731.2%Show ranking
Home appliance brands1st of 1031.4%Show ranking
Refrigerator Filter Replacement brands1st of 631.4%Show ranking
Freestanding Oven brands1st of 838.5%Show ranking
Fridge Filter brands1st of 838.9%Show ranking
Gas Cooktop brands1st of 738.9%Show ranking
Clothes Dryer brands1st of 639.7%Show ranking
Oven Shelf brands1st of 640.1%Show ranking
Front Load Washer brands1st of 543.5%Show ranking
Dryer Heating Element brands1st of 543.8%Show ranking
Range hoods1st of 646.6%Show ranking
Integrated Dishwasher brands1st of 647.5%Show ranking
Oven and cooktop brands1st of 648.7%Show ranking
Fridge Parts brands1st of 649.7%Show ranking
Oven brands1st of 550.6%Show ranking
Blast Chiller brands1st of 451.6%Show ranking
Cooker Hood Filter brands1st of 355%Show ranking
Washer And Dryer brands1st of 567.9%Show ranking
Dishwasher Salt brands1st of 569.9%Show ranking

How is Electrolux measured?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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