Brandwave

Front load washer brands:Which are searched most?

In September 2026, Electrolux was the most searched among front load washer brands worldwide, with an estimated 1.5M branded searches and 43.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux43.5%
  2. Whirlpool30.6%
  3. LG12.4%
  4. Samsung10.2%
  5. Miele3.3%

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Share of SearchLeaderboard

Compare the front load washer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among front load washer brands worldwide, by month

Share of Search by month for Electrolux, Whirlpool, LG, Samsung, Miele. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxWhirlpoolLGSamsungMiele
Oct 202538.8%33.2%13.5%11.7%2.9%
Nov 202549.5%27.5%9.8%9.5%3.7%
Dec 202541.6%30.6%12.2%11%4.7%
Jan 202639.1%33.4%13.6%10.3%3.6%
Feb 202637.4%31.9%15.7%11.5%3.5%
Mar 202640.6%28.9%16.6%10.2%3.7%
Apr 202641.4%33.9%11.9%9.7%3.1%
May 202641.7%33.4%12%9.8%3.1%
Jun 202641.7%33.4%12%9.8%3.1%
Jul 202636.2%36.6%12.8%11.2%3.3%
Aug 202641.2%29.4%14.1%11.6%3.8%
Sep 202643.5%30.6%12.4%10.2%3.3%

This month’s ranking, September 2026

  1. 1.Electrolux

    43.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Whirlpool

    30.6%

    Held 2nd. 1.1M estimated branded searches, -1.3% vs prior month. Share +1.3 points.

  3. 3.LG

    12.4%

    Held 3rd. 427K estimated branded searches, -16.8% vs prior month. Share -1.7 points.

  4. 4.Samsung

    10.2%

    Held 4th. 352K estimated branded searches, -16.6% vs prior month. Share -1.4 points.

  5. 5.Miele

    3.3%

    Held 5th. 113K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among front load washer brands worldwide?

In September 2026, Electrolux was the most searched among front load washer brands worldwide, with an estimated 1.5M branded searches and 43.5% estimated Share of Search within this set. Whirlpool is in 2nd place, 12.9 percentage points behind at 30.6% Share of Search.

Global front load washer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Electrolux38.8% → 43.5%49.5%Nov 202536.2%Jul 20261st
Whirlpool33.2% → 30.6%36.6%Jul 202627.5%Nov 20252nd
LG13.5% → 12.4%16.6%Mar 20269.8%Nov 20253rd
Samsung11.7% → 10.2%11.7%Oct 20259.5%Nov 20254th
Miele2.9% → 3.3%4.7%Dec 20252.9%Oct 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among front load washer brands worldwide increased from 38.8% to 43.5%.
  • Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among front load washer brands worldwide decreased from 33.2% to 30.6%.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among front load washer brands worldwide decreased from 13.5% to 12.4%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among front load washer brands worldwide decreased from 11.7% to 10.2%.
  • Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among front load washer brands worldwide peaked at 49.5% in November 2025 and was lowest at 36.2% in July 2026.
  • Across the 12 months ending September 2026, Whirlpool’s estimated Share of Search among front load washer brands worldwide peaked at 36.6% in July 2026 and was lowest at 27.5% in November 2025.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among front load washer brands worldwide peaked at 16.6% in March 2026 and was lowest at 9.8% in November 2025.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among front load washer brands worldwide peaked at 11.7% in October 2025 and was lowest at 9.5% in November 2025.
  • Across the 12 months ending September 2026, Miele’s estimated Share of Search among front load washer brands worldwide peaked at 4.7% in December 2025 and was lowest at 2.9% in October 2025.
  • Across the 12 months ending September 2026, Miele held steady: its estimated Share of Search among front load washer brands worldwide moved less than 0.5 percentage points.

How did search popularity change for front load washer brands worldwide in September 2026?

  1. In September 2026, Electrolux gained estimated Share of Search among front load washer brands worldwide, from 41.2% to 43.5%.

  2. In September 2026, Whirlpool gained estimated Share of Search among front load washer brands worldwide, from 29.4% to 30.6%.

  3. In September 2026, LG lost estimated Share of Search among front load washer brands worldwide, from 14.1% to 12.4%.

  4. In September 2026, Samsung lost estimated Share of Search among front load washer brands worldwide, from 11.6% to 10.2%.

  5. In September 2026, Miele lost estimated Share of Search among front load washer brands worldwide, from 3.8% to 3.3%.

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