Brandwave

How popular isGE Appliances?

In September 2026, people searched for GE Appliances by name about 137,000 times worldwide, an 18.4% decrease from the previous year. These searches made up 4.8% of all global front load washer brand searches, placing GE Appliances fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about front load washer brands, GE Appliances appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

GE Appliances is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. ElectroluxShare of searches 65.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. LGShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SamsungShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. MieleShare of searches 4.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. GE AppliancesShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top front load washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances appeared in all five answers. GE Appliances is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Electrolux2nd
  3. GE Appliances3rd
  4. Samsung4th
  5. Miele5th
  6. Whirlpool6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Electrolux4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whirlpool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about front load washer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which front load washer brands compete with GE Appliances?

GE Appliances against front load washer brands worldwide, by month

Share of searches by month for Electrolux, LG, Samsung, Miele, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxLGSamsungMieleGE AppliancesWhirlpool
Oct 202562.5%19.7%6.3%4.6%5.6%1.3%
Nov 202571.2%12.6%5.9%5.3%4.3%0.79%
Dec 202564%16.6%6.4%7.1%4.7%1.2%
Jan 202661.9%19.5%6.2%5.6%5.6%1.3%
Feb 202657.8%22.4%8.3%5.3%5.2%1%
Mar 202659.6%22.7%7%5.4%4.4%0.98%
Apr 202665.6%17.1%6.6%4.9%4.8%1%
May 202665.7%17.1%6.6%4.9%4.8%0.94%
Jun 202665.8%17.1%6.6%4.9%4.8%0.82%
Jul 202660.1%19.2%8.6%5.5%5.4%1.1%
Aug 202662%19.5%7.3%5.6%4.5%1.1%
Sep 202665.8%16.9%6.6%4.9%4.8%1%

  1. 1.Electrolux

    65.8%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.LG

    16.9%

    Held 2nd. 386K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.Samsung

    6.6%

    Held 3rd. 151K estimated branded searches, -14.2% vs prior month. Share -0.7 points.

  4. 4.Miele

    4.9%

    Held 4th. 111K estimated branded searches, -18.4% vs prior month. Share -0.8 points.

  5. 5.GE Appliances

    4.8%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Whirlpool

    1%

    Held 6th. 22.9K estimated branded searches, -12.6% vs prior month. Share -0.1 points.

Compare popularity between GE Appliances and its closest rivals

Every comparison with GE Appliances

21 comparisons

How has branded search demand for GE Appliances changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GE Appliances worldwide fell from 168K to 137K.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among front load washer brands worldwide decreased from 5.6% to 4.8%.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among front load washer brands worldwide peaked at 5.6% in October 2025 and was lowest at 4.3% in November 2025.
  • Across the 12 months ending September 2026, GE Appliances fell from 4th to 5th among front load washer brands worldwide.

How did search popularity change for front load washer brands worldwide in September 2026?

6 changes

  1. In September 2026, Electrolux gained share of searches among front load washer brands worldwide, from 62% to 65.8%.

  2. In September 2026, LG lost share of searches among front load washer brands worldwide, from 19.5% to 16.9%.

  3. In September 2026, Miele lost share of searches among front load washer brands worldwide, from 5.6% to 4.9%.

  4. In September 2026, Samsung lost share of searches among front load washer brands worldwide, from 7.3% to 6.6%.

  5. Estimated monthly branded searches for Whirlpool worldwide fell 24.4% over 12 measured months, from 30.3K to 22.9K in September 2026.

  6. Estimated monthly branded searches for GE Appliances worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are GE Appliances’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ge appliances
  • ge microwave

How the Brand Demand Index is measured

Who owns GE Appliances?

GE Appliances is owned by Haier. Brandwave also tracks Haier, owned by the same company, worldwide.

Do you work for GE Appliances? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does GE Appliances compete?

GE Appliances is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands10th of 142%Show ranking
Home appliance brands10th of 132%Show ranking
Washing machine brands10th of 142.2%Show ranking
Freestanding oven brands5th of 83.2%Show ranking
Chest freezer brands6th of 64.5%Show ranking
Front load washer brands5th of 64.8%Shown above
Fridge freezer brands6th of 74.9%Show ranking
Upright freezer brands6th of 71.2%Show ranking
Laundry appliance brands7th of 75.9%Show ranking
Microwave brands6th of 81.5%Show ranking
Freestanding gas range brands3rd of 59.5%Show ranking
Gas stove brands3rd of 516.3%Show ranking
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